Marketing and Audience Development Manager, FT Live

Financial Times; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading news organization in Greater London seeks an experienced Marketing and Audience Development Manager. This role involves leading integrated marketing campaigns for events, creating compelling content across multiple channels, and analyzing performance metrics to optimize outreach. The ideal candidate is a problem solver with a strong background in audience marketing and event promotion. Join a high-performing team that values innovation and collaboration.

Qualifications

• Extensive experience in event marketing and audience development required.
• Proven ability to create content for various channels to engage audiences.
• Strong analytical skills to measure campaign performance.

Responsibilities

• Lead integrated multi-channel campaigns for events.
• Create targeted content across various platforms to drive attendance.
• Analyze campaign performance for continual improvement.

Skills

Event marketing

Audience development

Data-driven execution

Content creation

Campaign analysis

Job description

About Us

The Financial Times is one of the world's leading news organisations recognised globally for its authority, integrity and accuracy. Our mission is to offer quality information and services worldwide.

At the FT we celebrate curiosity, reward ambition, and give you the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. With warm collaborative culture you meet a diverse community of experts who support your growth, career ambitions and wellbeing. Your future at the FT will contain opportunities that challenge and inspire you. No fixed path – you create new skills and forge a career that can go anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity Equity and Inclusion

We want unique perspectives and use all voices heard, respected and valued. A supportive workplace lets employees be be themselves and reach full potential. We cut barriers for bar represent under represented groups.

About Invisso

Invisso is dedicated to create highly efficient capital market conferences. The largest and experienced events business in fixed income. Events include Global ABS, ABS East, The Covered Bond Congress, Central & Eastern europe forum and Global Borrowers and Bond investors forum. As of April 1st 2025 Invisso joined Financial Times and part of FT Live - the highly respected event arm of the Financial Times.

collaboration and fosters team spirit. Innovative challenge conventional, adopt new techno apply to create event experiences. e g enhance client and customer experiences continuous.

Role

We are seek result oriented Marketing and Audience Development Manager to join a high performing function to marketing. This dual - focus on planning, promote and and deliver quality leads to our clients. We also support our Issuer and investor relations service and data sy communications. This role is ideal for problem solver and anna with passion for events, audience marketing and data driven execution.

Key Responsibilities

Event Marketing (60%)

• Lead the planning and delivery of integrated multi-channel campaign for event.
• Create targeted content across email, social and web to drive attendnce & itc and 
• Build use &day n Pyramid
  (we needsg but. desire law compliance??
• Analyse campaign performance and wspia..makes--M..write