Junior Marketing Manager - College

Waverley Abbey Trust; United Kingdom; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading educational institution in the United Kingdom is seeking a Junior Marketing Manager to enhance student recruitment and brand awareness for its courses. In this role, you will be responsible for planning and executing marketing activities, engaging with prospective students, and collaborating with various teams to ensure effective communication. The ideal candidate will have experience in digital marketing and campaign management. The position offers flexibility with onsite and potential hybrid working options.

Qualifications

• Demonstrable experience in digital marketing and campaign planning.
• Strong communication skills to engage with prospective students.
• Ability to work collaboratively across teams.

Responsibilities

• Drive student recruitment and increase brand awareness.
• Manage the delivery of all College-related marketing activities.
• Liaise with teams to ensure effective communication reflecting real student experiences.

Skills

Digital Marketing

Content Creation

Campaign Planning

CRM

Job description

JOB TITLE: Junior Marketing Manager - College

REPORTING TO: Senior Marketing Manager

HOURS: 36.25 / Full time

LOCATION: Onsite, with the option of hybrid working

Job Purpose At Waverley Abbey, we seek to extend and build the Kingdom of God through encounter with Him through practical education, expectational hospitality and innovative enterprise for the spiritual and cultural renewal of this generation and generations to come. As Junior Marketing Manager - College, your primary purpose is to drive student recruitment and increase brand awareness of the Waverley Abbey College courses and products, ensuring that prospective students and customers engage deeply with our courses, understand their value, and convert successfully into applicants and enrolled students. You will lead the planning and delivery of all College‑related marketing activity, from campaign coordination to content creation and digital optimisation. You will work collaboratively with the Senior Marketing Manager to execute strategic priorities and deliver high‑performing recruitment campaigns that deliver exponential growth for Waverley Abbey College.

Responsibilities

• Student Recruitment & Conversion: Ensure applicants receive timely, engaging and supportive communications throughout their decision‑making process.
• Campaign Planning & Delivery: Manage campaign timelines, ensuring activity is delivered on schedule and to a consistent standard.
• Digital Marketing & Content Creation
• CRM, Data & Audience Segmentation
• Events & Lead/Enquiry Engagement
• Collaboration Across Teams: Liaise with tutors and student services to ensure communications reflect real student experience.
• Brand Alignment & Creative Workflow

Personal Circumstances

Flexibility to work between 8am and 6pm, and occasional evenings and weekends as the role requires (D)

Experience

Education, qualifications and other requirements