Industry Marketing Manager & Content Strategist

Fortinet, Inc.; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading cybersecurity firm is seeking an Industry Marketing Manager in the Greater London area. The role involves developing vertical-specific content strategies to support business goals across key industries. Ideal candidates will have over 4 years of experience in marketing within the IT or cybersecurity field, an engineering background, and exceptional communication skills. Join our dynamic team and help drive impactful messaging and content initiatives.

Benefits

Attractive Total Rewards package

Diverse and inclusive work environment

Qualifications

• Minimum of 4 years of experience in a similar role within the IT or Cybersecurity industry.
• Ideally an engineering background or similar qualification in addition to Marketing experience.
• Experienced in content strategy, creation, and performance measurement.

Responsibilities

• Own and execute vertical-specific content strategies for business objectives.
• Conduct ongoing industry research on regional trends and client challenges.
• Partner with marketing team members and external agencies for campaigns.

Skills

Content strategy

Project management

Verbal communication

Written communication

Collaboration with teams

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

EMEA Industry Marketing Manager / Content Strategist

Location: flexible - could be based from a Fortinet office within EMEA region

Hybrid working: 4 days per week in office / 1 day remote

Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Account Manager to contribute to the success of our rapidly growing business.

Role Overview

We're looking for an Industry Marketing Manager to elevate our industry‑specific messaging and content strategy across key verticals including Manufacturing, Energy, and Utilities.

You’ll be a critical part of the EMEA ABM & Vertical Marketing team, reporting directly to the ABM Director. Your mission? Drive the development, enablement, and evangelization of compelling vertical message and content tailored to our priority industries and accounts.

If you’re customer‑obsessed, love creating meaningful content, and have bold, creative ideas ready to take flight – we’d love to have you on our team!

Your Responsibilities

• Own and execute vertical‑specific content strategies that align with our business objectives and existing solution messaging.
• Conduct ongoing industry research to stay ahead of regional trends, client challenges, and market opportunities.
• Understand sales priority and strategies, solution offerings, and existing value propositions and how they strategically relate with industry issues and top client needs.
• Partner effectively with other marketing team members (communications, Field Marketing, PR, demand management, content, creative, events) and external agencies to support content and message‑wide concurrent campaigns and initiatives.
• Create and adapt content for various channels – email, blog, social media – as well as long‑form assets like eBooks, solution briefs, and industry insights reports.
• Develop a comprehensive vertical content roadmap, collaborating closely with internal stakeholders and external partners.
• Enable field teams (Sales, Marketing, Business Development) by ensuring message consistency and clarity.
• Monitor and measure the effectiveness and results of marketing campaigns and recommend ways to improve future content performance.

We Are Looking For

• Minimum of 4 years of experience in a similar role, within the IT or Cybersecurity industry.
• Ideally you should have an engineering background or similar qualification, in addition to your Marketing experience.
• Familiar with the concepts or solution of the OT/IT convergence.
• Bachelor’s degree or equivalent in Marketing, Communications, Business, or related field.
• Exceptional written and verbal communication skills in English (native‑level fluency required); additional European languages are a plus.
• Proven experience with content strategy, creation, and performance measurement.
• Strong project management and organizational skills with the ability to drive and optimise processes and deliver against deadlines.
• A balance of creative thinking and analytical mindset – you’re as comfortable brainstorming big ideas as you are optimising them.
• Experience collaborating with cross‑functional teams and managing relationships with external agencies.
• Positive, proactive, and team‑oriented attitude – you thrive in dynamic, fast‑paced environments.

Why Join Us?

At Fortinet, we embrace diversity and inclusivity. We encourage applications from diverse backgrounds and identities. Explore our welcoming work environment designed for a rewarding career journey with an attractive Total Rewards package to support you with your overall health and financial well‑being. Join us in bringing solutions that make a meaningful and lasting impact to our 830,000+ customers around the globe.