Hybrid App Marketing Specialist – ASO & Growth

APCOA PARKING UK; Uxbridge; Hybrid; GBP 30,000; Full time

Job summary

A leading parking management firm is seeking an App Marketing Executive to manage and promote their cashless parking app. This role involves enhancing user engagement through effective marketing campaigns, app store optimisation, and collaboration with digital teams. The ideal candidate should have experience in digital marketing, particularly within mobile applications, and possess strong analytical and design skills. The position offers a salary of £30,000 per annum along with a flexible hybrid working model and additional perks.

Benefits

25 days annual leave

Pension scheme

Employee discount benefits

Collaborative marketing team environment

Qualifications

• Experience in digital marketing, ideally with B2C campaigns.
• Understanding user experience (UX) principles.
• Knowledge of app store optimisation (ASO).
• Strong design skills using Adobe Creative Suite or Canva Pro.
• Ability to analyse customer feedback and app analytics.

Responsibilities

• Manage app content, tariffs, and car park information.
• Plan and deliver marketing campaigns for the app.
• Create and schedule push notifications for promotions.
• Collaborate with internal teams to enhance user experience.
• Track and report on app performance against KPIs.

Skills

Digital marketing experience

User experience (UX) principles

Knowledge of app marketing and ASO

Experience with Google Ads and Meta Ads

Design skills using Adobe Creative Suite

Analytical mindset

Excellent communication skills

Organizational skills

Education

Degree in marketing or related discipline

Tools

Google Ads

Adobe Creative Suite

CRM tools

Analytics platforms

Job description

A leading parking management firm is seeking an App Marketing Executive to manage and promote their cashless parking app. This role involves enhancing user engagement through effective marketing campaigns, app store optimisation, and collaboration with digital teams. The ideal candidate should have experience in digital marketing, particularly within mobile applications, and possess strong analytical and design skills. The position offers a salary of £30,000 per annum along with a flexible hybrid working model and additional perks.