Head of Marketing & Sales

EFH; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading care provider is seeking a Head of Marketing & Sales to develop a multi-year strategy to enhance marketing efforts and drive inquiry growth. You will manage the brand and produce engaging content that highlights the resident experiences. The ideal candidate should possess strong marketing skills and a passion for quality care. This role offers the chance to make a meaningful impact in the care sector.

Benefits

Supportive work environment

Career development opportunities

Qualifications

• Proven experience developing marketing strategies aligned with business goals.
• Strong skills in managing brands and producing engaging content.
• Ability to track and measure marketing success.

Responsibilities

• Develop the multi-year marketing & sales strategy.
• Champion occupancy and drive enquiry growth.
• Produce high quality content showcasing resident experiences.

Skills

Marketing strategy development

Sales pipeline management

Content creation

Brand management

Job description

Elizabeth Finn Homes is a leading provider of high-quality care for older people, renowned for delivering exceptional standards across our homes in the UK. We are dedicated to creating a caring, respectful, and safe environment for residents, while fostering a supportive and rewarding workplace for our colleagues.

About the Role

We have a dedicated and well-trained Head Office team supporting an excellent standard of person-centred care for our residents. As a Head of Marketing & Sales joining our diverse team who are proud of the difference we make to our residents you will :

• Develop the multi-year marketing & sales strategy, delivering it through measurable annual plans aligned to the organisational strategy and profit-for-purpose mission
• Champion occupancy, driving enquiry growth, pipeline quality and conversion through a consistent and welcoming resident and relative journey from enquiry to admission
• Develop and monitor key success measures, as well as monitoring marketing and sales confidence and competence in our homes
• Manage the Elizabeth Finn Homes brand, ensuring consistency of message and tone across all mediums and formats
• Produce high quality, resonant content that showcases our wonderful resident experience, colleague stories and leadership in the care sector
• Proactively develop each homes community engagement approach to maximise lead generation and wider visibility of our brand
• Bui...