Head of Marketing

SERVED®; England; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A prominent FMCG brand in the UK is seeking an innovative marketer to helm their 360° marketing strategy. The role involves leading the implementation of brand objectives and developing commercial plans to drive growth. Ideal candidates are creative and possess digital marketing skills to build brands unconventionally. Previous experience in the drink industry is not a prerequisite; the focus is on innovative thinking and adaptability in a fast-paced environment. This position allows for significant autonomy while working collaboratively within the brand team.

Qualifications

• Proven ability to build and grow a brand unconventionally.
• Experience in handling digital-first video content across platforms like TikTok, Instagram, and YouTube.
• Flexible approach to marketing strategies and brand development.

Responsibilities

• Lead the Marketing strategy and implement the brand strategy in the market.
• Manage and develop commercial plans and pitches for the brands.
• Ensure delivery of long-term brand objectives and brand activation.

Skills

Creative thinking

Digital marketing expertise

Brand development

Social media proficiency

Job description

Why this role?

• An opportunity to work with a brilliant brand that is taking some serious plaudits
• Lead the Marketing strategy and work with some serious autonomy
• A business that puts its people first and helps you progress your career

Ways of working: London 3 days a week

The Company…

Co-owned by Ellie Goulding, SERVED has quickly become one of the fastest growing FMCG brands in the UK, with Heineken acquiring a significant minority stake in September 2023.

Their award-winning drinks are made for modern lifestyles without compromising flavour, and their range includes ready-to-drink cocktails and draught cocktails, made using only the finest natural and sustainably sourced ingredients and premium spirits.

Led by a team who are passionate about the brand and maintain exceptionally high standards in all aspects of the business.

The role…

A 360° marketing role, responsible for ensuring delivery of long-term brand objectives and deliverables for the relevant portfolio. You will be the main point of contact for the brand internally and externally and will ensure implementation of the brand strategy in the market. Managing and developing the brands commercial plans, pitches, and brand activation to support the long-term growth of the brands will be an essential part of this role.

You....

We want creative, we want outside of the box and we want a disruptive marketeer. Refreshingly SERVED is very very open to your background, what is important that you are not structured or rigid in your approach. This role does not need someone from the drinks industry but we do want is someone who can build a brand by thinking differently, it is also important that you also can be someone who understands digital-first video content across platforms like TikTok, Instagram, and YouTube. We are looking for a marketeer who has grown a brand in an unconventional way and created a real following.

Contact

If you would like to know more then please get in touch with Rich Howell for an initial conversation [e-mail]

Accessibility

You can always talk to us about any adjustments you need to make your life easier.

Feedback

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