Head of Marketing

Lisbon aD School; Ashford; On-site; GBP 42,000 - 50,000; Full time

Job summary

A leading healthcare recruitment firm is seeking a Head of Marketing based in Kent & Sussex. The ideal candidate will have strong digital marketing expertise and will be responsible for developing marketing strategies, leading multi-channel campaigns, and producing content that resonates with healthcare professionals and employers. This position requires a proactive individual with experience in recruitment marketing and excellent communication skills.

Benefits

Opportunities for professional growth

Supportive team environment

Autonomy in marketing strategy

Qualifications

• 4–6 years of marketing experience, ideally within recruitment or healthcare.
• Proven success in lead generation and measurable results.
• Availability to travel nationally.

Responsibilities

• Develop and deliver marketing strategies to attract healthcare professionals.
• Lead multi-channel campaigns to generate leads and brand visibility.
• Monitor campaign performance and provide insights for future strategies.

Skills

Digital marketing expertise

Campaign management

Excellent communication

Copywriting

Organisational skills

Education

Professional marketing qualification (CIM or equivalent)

Tools

Google Ads

LinkedIn

Email marketing tools

CRM systems

Job description

Overview

Location: Kent & Susexx (travelling nationally required)

Salary: £50,000 per annum

Are you a strategic, creative, and results-driven marketing professional looking to make a real impact in healthcare recruitment? We are looking for a Head of Marketing to own the marketing function and drive growth by connecting healthcare professionals with employers who need them most. This is a fantastic opportunity for someone with strong digital marketing expertise and a passion for brand building to lead campaigns that make a difference in people’s careers and healthcare services.

What You'll Be Doing

Responsibilities

• Develop and deliver marketing strategies that attract both healthcare professionals (nurses, support workers, healthcare assistants) and healthcare providers.
• Lead multi-channel campaigns (SEO, PPC, social, email, content) to generate leads and increase brand visibility.
• Create compelling campaigns to engage candidates, from showcasing job opportunities to running virtual events and webinars.
• Support client acquisition and retention with tailored marketing collateral and nurturing campaigns.
• Produce content (blogs, newsletters, whitepapers) that speaks directly to the needs of candidates and employers.
• Monitor multi campaign performance, analyse ROI, and provide insights to shape future strategy.
• Safeguard our brand reputation by ensuring compliance with industry regulations, GDPR, and ethical standards.

Essential

• 4–6 years of marketing experience, ideally within recruitment, staffing, or healthcare.
• Strong knowledge of digital marketing tools (Google Ads, LinkedIn, Indeed, CRM, email marketing).
• Proven success in lead generation, campaign management, and driving measurable results.
• Excellent communication, copywriting, and storytelling skills.
• Organised, proactive, and able to manage multiple projects at once.
• Availability to travel nationally.

Desirable

• Experience in healthcare recruitment or healthcare sector marketing.
• Knowledge of compliance standards within healthcare and recruitment.
• Familiarity with marketing automation platforms (e.g., Logic Melon).
• Event/webinar management experience.
• A professional marketing qualification (CIM or equivalent).

Why join us?

• Be part of an organisation that's making a difference in healthcare every day.
• Lead the marketing strategy with autonomy and creativity.
• Work in a supportive, collaborative team environment.
• Opportunities for professional growth and development.