Head of GTM

Skillsearch; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

An innovative AI startup in London is seeking a Go-to-Market leader to define and execute its market strategy in AI-powered video creation. The ideal candidate will have a strong background in gaming culture and experience building creator communities. Responsibilities include driving user engagement, shaping product narratives, and leading community initiatives across platforms. This role offers a unique opportunity to make a significant impact in a fast-paced startup environment.

Qualifications

• Deep understanding of platforms like Twitch, YouTube, Steam, and Discord.
• Strong instincts for virality and community dynamics.
• Proven experience engaging creators and fandom communities.

Responsibilities

• Define and lead the go-to-market strategy from scratch.
• Acquire the first 1,000 engaged users through targeted actions.
• Build a community across various platforms, including Discord.
• Design messaging that resonates with gamers and creators.
• Run campaigns that promote platform adoption.

Skills

Experience in zero-to-one environments

Understanding of gaming culture

Community building

Strong storytelling skills

Comfort with ambiguity

Job description

Are you an experienced Go-to-Market leader who thrives in zero-to-one environments and wants to shape the future of AI-powered video creation?

This is a rare opportunity to join an early-stage AI startup building a next-generation video platform designed to democratise creation for gamers, fandom communities, and everyday storytellers. You will take ownership of the entire go-to-market strategy, build a passionate creator community from the ground up, and help establish the product as the go-to tool for gaming fandom and AI video innovation.

What you'll be doing:

• Defining and leading the complete go-to-market strategy from zero to one, shaping how the product reaches creators, gaming fans, and wider video markets.
• Identifying and acquiring the first 1,000 highly engaged users through experimentation, audience analysis, and targeted activation.
• Building and scaling a thriving community across Discord, creator cohorts, early-access programmes, and fan-driven initiatives.
• Designing narratives, messaging, and positioning that resonate deeply with gamers, creators, and publishers.
• Running creator-facing campaigns, competitions, and partnerships that drive hype, virality, and platform adoption.
• Shaping the strategy for gaming partnerships, including identifying publishers, IPs, and fan communities for collaborations and activations.
• Working closely with product and engineering teams to feed user insights directly into the roadmap and feature development.
• Establishing trust and long-term relationships with creators, streamers, and fandom communities.
• Driving experiments across channels such as Twitch, YouTube, Steam, Discord, and more, iterating rapidly to find scalable growth paths.

What we're looking for:

• Experience operating in zero-to-one environments and building products, platforms, or communities from scratch.
• Deep understanding of gaming culture, fandom, and the platforms where gaming communities live (Twitch, YouTube, Steam, Discord, etc.).
• A strong storyteller who can translate complex AI technology into compelling narratives and creator-friendly language.
• Proven experience building and energising communities, including running Discords, cohorts, or early-access programmes.
• Strong instincts for virality, creators, and what motivates people to share, co-create, and champion a new tool.
• Empathy for creator workflows, motivations, and the trust-building required to support them effectively.
• Comfort operating in ambiguity, running fast experimentation loops, and iterating based on rapid learning.
• A founder-like mindset: proactive, resourceful, decisive, and driven by ownership rather than playbooks.

If you’re a gaming-native GTM leader who wants to build a category-defining AI video platform and help reshape how fans create in the worlds they love, we’d love to hear from you.Apply now, or reach out to Joe McKernan - [e-mail]