Head of Content Marketing

Capital One; Nottingham; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading concierge service provider is seeking a Director - Head of Content Marketing to spearhead their content strategy and marketing initiatives. This role involves creating impactful marketing tactics across multiple platforms, leading a team, and ensuring alignment with business objectives. You will monitor industry trends and work collaboratively with internal teams. The company values diversity and inclusion and offers modern workspaces along with a comprehensive benefits package for its employees.

Benefits

Pension scheme

Bonus

Generous holiday entitlement

Private medical insurance

Flexible benefits including season-ticket loans

Access to a fully-serviced gym

Qualifications

• Strong background in marketing, proven ability to develop effective campaigns.
• Demonstrated success in executing and analyzing marketing programs.
• Proven ability to lead and inspire teams.
• Expertise in content strategy and production.

Responsibilities

• Develop and launch content strategy aligned with business objectives.
• Manage integrated content marketing and social media frameworks.
• Own content marketing and moderation across digital platforms.
• Create and manage editorial calendars for production workflows.
• Facilitate integration of content within overall marketing strategy.
• Assess effectiveness of marketing initiatives and prepare performance reports.
• Monitor industry trends and competitive strategies.

Skills

Marketing background

Campaign planning and execution

Team leadership

Content strategy expertise

Job description

Director - Head of Content Marketing - Velocity Black (UK)

Remote - London (85001), United Kingdom

Velocity Black, a Capital One company, harnesses the power of technology, the warmth of human experts and the convenience of the latest interfaces to help high-performance people actualize the full potential of their lives.

From access to the hottest restaurants to guaranteed upgrades at the world's finest resorts, our concierge team is available 24 / 7 / 365 via our proprietary app to support our customers and fulfill their requests. It's concierge, reimagined for the digital age.

What unites us are the values we share : the relentless pursuit and celebration of excellence, actualising the full potential of our lives, and impacting the world in a positive way.

Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas - and are routinely recognized as one of the best companies to work for.

Responsibilities

• Develop and launch Velocity Black's content strategy in support of business objectives, and ensure they live up to our brand promise.
• Develop an integrated content marketing and social media framework across Velocity Black's existing member base and target relevant audiences, working with internal and external partners including social media, brand marketing and strategy, paid media, analytics, operations, member growth, engagement, legal and compliance.
• Own the brand's content marketing, publishing, and moderation execution across Velocity Black's website / content hub, App CMS, Instagram, LinkedIn, email marketing communications, and in app marketing.
• Manage an editorial calendar that reflects production workflows and publishing schedules.
• Create a collaborative model for content marketing and brand marketing, defining processes, metrics and stakeholder buy-in from business partners.
• Responsible for the vision, strategy and integration of social tools, technologies, practices and principles into business processes for the attainment of the mission.
• Facilitate integration of content and social within overall marketing strategy to create high impact marketing tactics that produce mass awareness and conversation online through owned channels, online influencers, and advocacy programs.
• Determine metrics of success and assess effectiveness of content and social marketing initiatives; influence members, prospective members, and other relevant audiences. Prepare performance reports with insights and recommendations on how to optimize the plan.
• Keep abreast of industry trends and competitive strategies to identify potential challenges and opportunities in the short and long term.
• Closely monitor customer, competitive, and industry behaviors as it relates to marketing strategy; use research tools to guide ideas or concept evolution, and ensure that market research derives actionable insights.
• In addition to a team of direct reports, work with Enterprise Content Marketing and Social Media teams and lead cross-functional teams and manage input from stakeholders, including Marketing & Analysis, Creative Development, Operations, Legal, PR etc.

Qualifications

• Strong background in marketing, with a proven ability to develop and deliver effective campaigns
• Demonstrated success in planning, executing, and analysing marketing programmes
• Proven ability to lead, inspire and manage teams
• Expertise in content strategy and production

Where and how you'll work

• Immediate access to our core benefits including pension scheme, bonus, generous holiday entitlement and private medical insurance - with flexible benefits available including season-ticket loans, cycle to work scheme and enhanced parental leave
• Open-plan workspaces and accessible facilities designed to inspire and support you. Our Nottingham head-office has a fully-serviced gym, subsidised restaurant, mindfulness and music rooms. In London, you can heighten your mood with a run on our rooftop running track or an espresso at the Workshop Coffee café
• What you should know about how we recruit
• We pride ourselves on hiring the best people, not the same people. Building diverse and inclusive teams is the right thing to do and the smart thing to do. We want to work with top talent : whoever you are, whatever you look like, wherever you come from. We know it's about what you do, not just what you say. That's why we make our recruitment process fair and accessible. And we offer benefits that attract people at all ages and stages. We also partner with organisations including the Women in Finance and Race At Work Charters, Stonewall and upReach to find people from every walk of life and help them thrive with us. We have a whole host of internal networks and support groups you could be involved in, to name a few :
• REACH - Race Equality and Culture Heritage group focuses on representation, retention and engagement for associates from minority ethnic groups and allies
• OutFront - to provide LGBTQ+ support for all associates
• Mind Your Mind - signposting support and promoting positive mental wellbeing for all
• Women in Tech - promoting an inclusive environment in tech
• EmpowHER - network of female associates and allies focusing on developing future leaders, particularly for female talent in our industry