Head of Business

Pembrook Resourcing; Swindon; On-site; GBP 100,000 - 125,000; Full time

Job summary

A respected car dealership in Swindon is seeking a Head of Business / Dealer Principal to manage operations and drive performance across departments. The successful candidate will provide leadership, ensure exceptional customer experiences, and maintain brand standards. Ideal for those with proven motor trade experience and strong commercial acumen. Competitive salary and benefits offered.

Qualifications

• Proven experience in a leadership role within the motor trade.
• Strong commercial awareness and a track record of achieving business targets.
• Excellent communication and leadership skills.

Responsibilities

• Provide strong leadership and strategic direction across all dealership departments.
• Ensure the business consistently delivers an exceptional customer experience.
• Develop, mentor, and coach staff to achieve their full potential.

Skills

Leadership

Business Development

Customer Experience

Performance Management

Communication

Education

Experience in motor trade

Job description

Head of Business / Dealer Principal | Competitive Salary + Benefits

Pembrook Resourcing are delighted to be recruiting on behalf of a well‑established and highly respected car dealership for a Head of Business / Dealer Principal.

This is an exciting opportunity for an experienced automotive leader to take full responsibility for the day‑to‑day management and operational success of the dealership - driving performance, profitability, and customer satisfaction across all departments.

Key Responsibilities

• Provide strong leadership and strategic direction across all dealership departments
• Ensure the business consistently delivers an exceptional customer experience
• Develop, mentor, and coach Department Managers and staff to achieve their full potential
• Maintain brand standards, professionalism, and integrity at all times
• Achieve manufacturer and group targets across sales, service, and profitability
• Drive continuous improvement through innovation and best practice
• Oversee performance management, KPIs, and financial objectives
• Uphold company policies and ensure compliance with all operational procedures
• Promote a positive, collaborative culture and lead by example
• Deliver annual business plans and support long‑term succession planning

The Ideal Candidate

• Proven experience in a Head of Business, Dealer Principal, or General Manager role within the motor trade
• Strong commercial awareness and a track record of achieving business targets
• Excellent communication and leadership skills
• Highly organised and able to manage multiple priorities effectively
• Confident decision‑maker with a hands‑on, motivational approach
• Numerate, IT literate, and able to manage budgets and performance reporting
• Discreet, professional, and trusted at all levels

Additional Requirements

• Full valid UK driving licence
• Eligibility to work in the UK

Please ensure you include your correct contact details so we can get in touch regarding your application.

We wish you the best of luck!