Growth Marketing Specialist (Paid Media)

Gopuff; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading delivery service company in London is seeking a Growth Marketing Specialist to manage paid media campaigns and analyze performance metrics. The ideal candidate has a strong analytical background and experience in marketing, particularly in a fast-paced environment. Join us to redefine how the world shops and contribute to innovative strategies that drive growth in a dynamic industry.

Benefits

Company RSUs (Restricted Stock Units)

Employee rewards including brand partnership deals

Career growth opportunities

Annual performance appraisal and bonus

Qualifications

• Strong analytical and problem-solving skills.
• Experience with data analysis.
• Understanding of business growth through paid marketing.

Responsibilities

• Monitor campaign performance and key metrics.
• Manage paid media campaigns across various platforms.
• Analyse and report on marketing performance.

Skills

Analytical skills

Problem-solving

Communication skills

Attention to detail

Collaborative mindset

Education

Degree in marketing or related field

Tools

Excel

Looker

Job description

At Gopuff, we’re not just delivering convenience, we’re redefining how the world shops. Since pioneering instant needs in 2013, we’ve empowered millions of customers across the U.S. and U.K. to reclaim their time through seamless, fast, and reliable delivery.

Behind this transformative journey is our tech-first mindset, relentless obsession with customer experience and operational excellence. To continue shaping the future of commerce, we’re looking for an exceptional Growth MarketingSpecialist and this is not just a job, it’s a mission.We believe great work happens through collaboration, not competition. You foster a culture of curiosity, respect, and shared success, ensuring data is a tool for empowerment, not gatekeeping. No room for arrogance, just a commitment to helping others and making an impact together. If you’re a high-performer who thrives in fast-paced, high-impact environments, this is your chance to build, innovate, and leave a lasting mark on one of the most disruptive industries in the world.

Are you ready to shape the future of commerce? Let’s go.

You will:

• Work with the Acquisition Manager to monitor campaign performance and track key metrics (CAC, retention, ROI).
• Plan, set up, and actively manage paid media campaigns across Google, Meta, TikTok, and other platforms, including ad creation, targeting, bidding, and ongoing optimisation. Collaborate with data and creative teams to test new growth strategies and iterate quickly based on performance.
• Directly manage day-to-day campaign operations, ensuring timely launch and optimisation of all paid media initiatives.
• Troubleshoot campaign issues and adjust bids, creatives, and targeting to maximise ROI and customer acquisition.
• Analyse and report on marketing performance, coupon, attribution, and ROI across campaigns.
• Collaborate with data, creative, and product teams to develop and test new growth strategies.
• Develop insights and recommendations that improve campaign performance and LTV / CAC.
• Level up your growth marketing skills from an experienced team and gain exposure to multi-million £ marketing budgets.

You have:

• A degree (or equivalent experience) in marketing, economics, business, or a numerate/analytical field
• Strong analytical and problem-solving skills, you’re comfortable with numbers and Excel
• Commercial strength in understanding how businesses grow and how paid marketing contributes
• Experience analysing data in Excel, Looker, or similar analytics tools
• Excellent attention to detail and organisational skills
• Strong communication skills and a collaborative mindset
• Bonus - Internship or work experience in VC-funded start-ups or tech companies

Benefits:

• Company RSU’s (Restricted Stock Units)
• Gopuff employee rewards (including some great brand partnership deals)
• Career growth opportunities
• Annual performance appraisal and bonus

Company Summary & EEOC Statement:

At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it, stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes. And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.

Like what you’re hearing? Then join us on Team Blue.