Global Brand Identity Manager

Merlin Entertainments Group; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global entertainment company based in London is seeking a Global Brand Identity Manager to bring its visual identity to life across a diverse portfolio. This role involves designing visual assets, contributing to brand systems, and collaborating with various teams. Candidates should have proven graphic design experience, a strong portfolio, and proficiency in Adobe Creative Suite. This position offers competitive compensation and numerous perks, including discounts at attractions and ongoing training opportunities.

Benefits

40% discount off LEGO® sets

20 free tickets to Merlin attractions

25% discount in Merlin retail shops

Merlin Annual Pass for you and five loved ones

Private pension scheme

Life assurance scheme

Employee assistance programme

Access to Perks at Work

Free staff parking

Ongoing training & development

Qualifications

• Proven experience in graphic design or creative production.
• Strong portfolio showcasing brand identity systems and typography.
• Experience in digital and print asset design.

Responsibilities

• Design and adapt visual assets aligned with brand guidelines.
• Contribute to the design of visual identity systems.
• Prepare production-ready files for different applications.

Skills

Graphic design

Brand identity design

Visual communication

Creative production

Adobe Creative Suite

Figma

Education

Design-relevant degree or equivalent experience

Tools

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Job description

What you'll bring to the team

Global Brand Identity Manager

Location: London, SE1 9AX

Contract Type: Permanent, Salaried

We are recruiting for a Global Brand Identity Manager to join our AWESOME Brand Identity Team!

Responsibilities

As a Global Brand Identity Manager, you will bring Merlin Entertainments' visual identity to life across a diverse global portfolio of attractions and guest experiences. Working within the central Brand Identity team, you will:

• Brand Design & Creative Application
  • Design and adapt visual assets, layouts, iconography, templates, and graphic systems aligned to brand guidelines.
  • Support creation of brand toolkits, illustrations, signage mock‑ups, campaign assets, and branded UI elements.
  • Translate brand guidelines into real‑world applications across attractions, digital platforms, marketing, and guest‑facing environments.
• Brand Identity System Development
  • Contribute to the design and evolution of visual identity systems, including typography, colour, layout, and brand architecture.
  • Refresh and update brand playbooks, visual standards, and template libraries.
  • Produce visual examples and guidance for global teams to ensure consistent application.
• Asset Production & Collaboration
  • Prepare and deliver production‑ready files for digital, print, signage, merchandise, and environmental applications.
  • Collaborate with internal creative, digital, retail, signage, interiors, and marketing teams.
  • Support external agencies with asset handover and execution requirements.
• Brand Quality & Governance
  • Review creative outputs for alignment with visual guidelines.
  • Help manage and maintain brand asset libraries.
  • Participate in brand audits and recommend refinements.

Qualifications & Experience

• Proven experience in graphic design, brand identity design, visual communication, or creative production (in‑house or agency).
• Strong portfolio showcasing brand identity systems, layout work, typography, and real‑world brand applications.
• Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop); After Effects, Figma, or 3D tools are a plus.
• Experience designing assets for print, digital interfaces, signage, environments, or merchandising preferred.
• Understanding of brand systems, typography, accessibility, and scalable design principles.
• Ability to interpret guidelines and apply them creatively and consistently.
• Design‑relevant degree or equivalent experience.

Benefits

• 40% discount off LEGO® sets and products on the online LEGO Store!
• Merlin Magic Pass: 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world!
• 25% discount in Merlin retail shops and restaurants (a brilliant extra treat when you're using your Magic Pass to visit!)
• ‘Enjoy the Ride’ Merlin Annual Pass for you and five loved ones!
• Staff discount codes for Merlin Annual Passes to gift to loved ones!
• Private pension scheme
• Life assurance scheme
• Employee assistance programme
• Access to Perks at Work which 30,000+ national & local employee discounts
• Free staff parking
• Ongoing training & development

About Merlin

A job with Merlin isn't like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don't trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine‑tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests' experiences are the best they can be.

If you have any questions or if you require any reasonable adjustments, because of a disability or medical condition, please contact us by email at [e-mail] and one of the team will get back to you as soon as possible.

Pay Range

Competitive