Finance Analytics Manager

NOTTING HILL; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading digital marketing agency is looking for a candidate in the City of Westminster, UK, to support the Paid Digital Director. The role involves managing client relationships, leading branding campaigns, and overseeing a Paid Digital Executive. Ideal candidates should be adept at delivering effective media plans and building strong team culture. This role offers the opportunity to engage with high-impact campaigns while fostering key client relationships.

Responsibilities

• Support Paid Digital Director in delivering media plans and campaigns.
• Lead planning for branding campaigns.
• Liaise with Channel Specialist Teams to understand performance.
• Design bespoke T&L roadmaps for the region or BU.
• Manage a Paid Digital Executive and cultivate team culture.

Job description

Client Responsibilities

• Support your Paid Digital Director in delivering best‑in‑class RTBs, Media Plans and PCAs for H&M’s full‑funnel "Big 4" and high‑impact "New Development" campaigns.
• Lead planning for H&M’s smaller "Prioritised" branding campaigns.
• Brief Channel Specialist Teams to activate campaigns and keep close contact to understand how activity performs once live.
• Regularly liaise with Channel Specialist Teams to stay up‑to‑date on the status of your region/BU’s always‑on "Consideration" and "Conversion" streams.
• Design bespoke T&L roadmaps for your region and/or BU, working closely with the Paid Digital Director.
• Understand H&M’s Central Digital Strategy Framework and apply it to all strategic recommendations.
• Align strategic recommendations to the bespoke needs of your region/BU and their business goals.
• Field basic questions and requests across Paid Search, Paid Social and Programmatic.
• Build strong, trusted relationships with key day‑to‑day clients and deliver immaculate client service.
• Act as the go‑to person for day‑to‑day client questions.
• Ensure all client calls are well‑prepared, collaborating with the Paid Digital Director and Paid Digital Executive.

Team Responsibilities

• Line‑manage one Paid Digital Executive.
• Set clear progression plans for your direct report and host regular 1:1 check‑ins.
• Embrace and drive positive culture within your team.