Field Marketing Manager

Aquent GmbH; London; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading multinational technology company is seeking a Field Marketing Manager to support sales teams across the UK, Ireland, and South Africa. The ideal candidate will have over 5 years of B2B technology marketing experience and excel in driving marketing programs that enhance pipeline and revenue goals. This role involves strategic project management, collaboration with sales, and execution of creative marketing initiatives across various channels.

Benefits

Support for applicants with disabilities

Commitment to inclusivity

Qualifications

• 5+ years of experience in B2B technology marketing, ideally with a vendor.
• Experience managing external agencies.
• Analytical and results-oriented with understanding of revenue marketing.

Responsibilities

• Work with sales teams to develop actionable marketing programs.
• Drive marketing plan and identify supporting channels.
• Track performance and create action plans based on insights.

Skills

B2B technology enterprise marketing

Project management

Collaborative influence

Analytical skills

Communication skills

Education

BA/BSc degree or higher

Job description

The role of the Field Marketing Manager is to build and lead the planning and execution of relevant marketing programmes, supporting the sales teams across the UK, Ireland, and South Africa.

To be successful, candidates will need to demonstrate experience in helping organisations grow through a wide range of marketing activity –from field to digital to traditional marketing techniques. Key responsibilities for this role include:

• Working with the sales team to understand market needs and translate them into actionable programmes, leveraging our EMEA and global initiatives
• Driving the marketing plan, identifying the channels, activities, and programmes which will support the achievement of quarterly pipeline and revenue goals through pursuit and deal-based marketing
• Tracking and reporting on performance (e.g. account coverage, pipeline movement, C-level access), creating action plans, and continuously optimising based on insights
• Designing and delivering bespoke experiences (bootcamps, roundtables, executive dinners) to influence deals, unlock greenfield accounts, and strengthen C-level relationships
• Combining visionary narratives with technical depth to engage stakeholders and drive transformation conversations
• Partnering with digital and demand generation teams to extend event impact through tailored pre-engagement, digital journeys, and post-event nurture

What you need to succeed

We are looking for someone who wants to make a difference and be part of a change in our go-to-market approach. The successful candidate will be highly competent at working with both sales and marketing teams, comfortable in a matrixed team environment, and able to orchestrate resources both within and outside the team to get things done. Core skills include:

• Understanding of the trends and challenges facing marketers in the digital age
• Knowledge of customer and competitor marketing programmes, used to develop effective marketing strategies and messaging
• Experience in creating account- and deal-based marketing programmes
• Ability to work effectively in ambiguous environments
• Regarded as a credible partner to sales
• Confident presenter to executives, partners, and customers
• Strong ability to influence peers through collaboration
• Experience working effectively with agencies and partners to deliver high-quality and creative marketing execution
• Ability to get up and running quickly as a contractor
• BA/BSc degree or higher
• 5+ years of experience in B2B technology enterprise marketing, ideally with a marketing technology vendor
• This is a multi-disciplinary role offering broad exposure across all areas of marketing. The successful candidate will have a demonstrated track record of achievement, proven ability to learn quickly, and the capability to manage multiple projects simultaneously
• Previous experience in developing, executing, and managing events, webinars, partner marketing initiatives, customer engagement programmes, online advertising, sponsorships, target account marketing, hospitality, and direct marketing campaigns
• Strong project management skills, including experience managing external agencies
• Analytical and results-oriented, with an understanding of revenue marketing principles
• Excellent communication and interpersonal skills, including strong writing ability
• A genuine passion for learning and applying industry-leading marketing tactics and best practices

*This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually.Thank you for taking the time to apply.

Client Description

A multinational cloud-based software company specialising in a series ofproducts designed to drive creative innovation across multimedia. Used by millions around the world for personal and professional use across all industries.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.