EU PR Associate Manager

Electronic Arts; Guildford; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A global gaming company seeks an experienced EU PR Associate Manager to join their Guildford team. This role focuses on developing PR strategies for key regions in Europe, including the UK, Germany, and France. The ideal candidate will have over 3 years of experience in communications or public relations, be proficient in English and multiple European languages, and possess a solid understanding of player motivations within the gaming industry. The position offers a hybrid work model, combining both remote and in-office responsibilities.

Benefits

Healthcare coverage

Mental well-being support

Complimentary games

Qualifications

• 3+ years experience in communications, strategic media relations, or public relations.
• Ability to measure PR efforts and provide data-informed actions.
• Experience interpreting press feedback for relevant recommendations.
• Written and verbal communication skills in English.

Responsibilities

• Collaborate with Global Communications and EA Brand teams to lead PR strategies.
• Form deep relationships with PR agencies in the UK, Germany, and France.
• Coordinate PR campaigns and deliver reports on campaign performance.
• Improve workflows with local PR agencies for better media coverage.

Skills

Communications experience

Media relations

Public relations

Written communication skills

Verbal communication skills

Understanding of gaming

Proficiency in multiple European languages

Tools

PR monitoring tools

Job description

Locations: Guildford, Surrey, United Kingdom

Description & Requirements

Electronic Arts creates next‑level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

This is a 12 month temporary role based in our Guildford studio, and is a hybrid remote/in‑office role.

The Global Communications team, which sits within the integrated marketing department, is a visible and crucial communications role. We’re looking for our new EU PR Associate Manager for skate and our Action Adventure titles.

Reporting to the Global Comms Director, you will collaborate with teams around the business, working with our Global PR Manager and our PR agencies across NA and EU. You will ensure that our PR strategies are working in Europe. You will communicate how the roll‑out of strategy, communication, creative, and activations can be most effective across our markets. This will ensure that product campaigns are global. While you will focus on our priority markets in the UK, France, and Germany, you will also be an important partner with the Brand Marketing Regional Leads. Additionally, you will be a contributor to the rest of EU and LATAM integrated go‑to‑market plans, and you can manage public relations campaigns, including ongoing live service titles.

We provide a list of specific responsibilities and qualifications for this role below.

You will partner with the Global Communications and EA Brand teams, along with EU PR agencies across the organisation to lead multifaceted plans and creative communications strategies for the portfolio, ensuring they resonate across the regions.

Work with UK, German and French PR agencies, forming deep relationships, improving workflows and being knowledgeable of their respective media landscape and top outlets.

Establish a direct line with the NA PR agency for any PR needs including local press materials, interview scheduling and staffing, adding regional input to briefs and more.

Help to ensure the powerful messages and storylines we deliver through PR meet the business and communication needs of International markets.

Ensure accurate feedback on local projects to the Global Communications and Brand teams.

Coordinate and support respective agencies to pitch and place work in national, regional and local news outlets.

Deliver reports on important campaign beats for each franchise giving both country breakdowns and a Pan‑EU‑LATAM overview, offering insights, results recommendations for future projects.

Qualifications

3+ years experience in communications, strategic media relations or public relations in multiple International territories.

Measure PR efforts with PR monitoring tools to provide data‑informed actions.

You will have experience interpreting press feedback to make relevant recommendations.

Written and verbal communication skills in English, able to present plans and concepts in English.

Experience with gaming and an understanding of player motivations and needs

Proficiency in multiple European languages

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.