Email Marketing Manager

Frontier; Cambridge; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading gaming company is seeking an experienced Email Marketing Manager to lead email marketing strategies to drive player engagement and retention. The ideal candidate will manage campaigns, optimize CRM workflows, and collaborate with teams to ensure high-impact communications. A strong background in email marketing and CRM systems is essential. This position offers a competitive salary and various benefits, including flexible working hours.

Benefits

Competitive salary

Success-based annual bonus

Private family healthcare

Flexitime working hours

In-house subsidised catering

Qualifications

• Proven experience in email marketing, ideally within video games or tech.
• Strong understanding of CRM systems and customer segmentation.
• Excellent copywriting skills with engaging messaging.

Responsibilities

• Develop and execute email marketing campaigns.
• Manage end-to-end email marketing process.
• Monitor campaign performance and report on KPIs.

Skills

Email marketing

CRM systems

Copywriting

Analytical skills

Project management

Tools

HubSpot

Job description

WHAT’S THE ROLE?

We’re looking for an experienced Email Marketing Manager to lead the creation, development, and execution of all email marketing strategies. This role is pivotal in driving player engagement, retention, and monetization through compelling email campaigns and CRM initiatives. You’ll collaborate with cross-functional teams to deliver personalised, high-impact communications to our global gaming community.

WHAT YOU’LL BE DOING

• Develop and execute email marketing campaigns supporting product lifecycles, promotions, and customer engagement.
• Own the end-to-end email marketing process: strategy, segmentation, copywriting, design coordination, testing, deployment, and performance analysis.
• Manage and optimize CRM workflows to enhance player lifecycle engagement and retention.
• Collaborate closely with cross-functional teams including Web Developers and other teams to ensure consistent messaging and brand alignment.
• Monitor campaign performance and report on KPIs including open rates, CTR, conversion, and ROI feeding into wider user journey analysis.
• Maintain and grow email subscriber lists in compliance with GDPR and other data privacy regulations.
• Conduct A/B testing and apply insights to improve campaign effectiveness.
• Stay up to date with email marketing trends, tools, and best practices in the gaming industry.

WHAT YOU’LL BRING

• Proven experience in email marketing, ideally within video games, entertainment, or tech sectors.
• Strong understanding of CRM systems and customer segmentation strategies.
• Experience with email marketing platforms – HubSpot experience is highly advantageous.
• Excellent copywriting and editing skills with a flair for engaging, player-centric messaging.
• Analytical mindset with proficiency in interpreting campaign data and generating actionable insights.
• Knowledge of GDPR and email compliance standards.
• Strong project management skills and attention to detail.
• Passion for video games and understanding of gaming communities.

BONUS IF YOU HAVE

• Familiarity with HTML/CSS for email formatting.
• Experience in a dedicated email marketing or CRM role.
• HubSpot certification or demonstrable experience using HubSpot for campaign management.
• Experience working in a fast-paced, agile marketing environment.

WHAT WE CAN OFFER YOU

You will work with talented and passionate people to support, develop or publish our sophisticated and enduring games, in a creative, collaborative and inclusive environment. We love what we do, and we work hard to provide outstanding experiences for our players.

Wellbeing is a big focus at Frontier, and we are continually evolving how we can support our people. We encourage a healthy work/life balance and provide a range of wellbeing activities, initiatives and sessions to support both mental and physical health.

We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity leave, in-house subsidised catering, support with relocation, a Cycle to Work scheme, free bike servicing, and social activities and events.

We strive to create an environment where everyone can fully demonstrate their capability and potential. If you therefore need any reasonable adjustments to support you during the recruitment process, please speak to your Talent Acquisition representative.