DK Marketing & Communications - Head of Social & Digital (12-month Fixed-term Contract)

Penguin Random House; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading publishing house is seeking a Head of Social & Digital to lead digital strategies and manage social campaigns for a diverse range of books. The role emphasizes creativity and strategic thinking, requiring proven experience in social media management and campaign execution. Ideal candidates should be digitally savvy leaders with relationship-building skills. The position offers a hybrid work model and generous benefits including a discount on company books and flexible working options.

Benefits

25 days paid holiday

60% discount on company books

Flex Fridays

Cycle to work scheme

Remote working options

Qualifications

• Proven experience in a similar strategic role with success.
• Strong experience in paid and organic social media.
• Ability to manage budgets and analyze data for campaigns.

Responsibilities

• Developing and implementing growth strategies for social media platforms.
• Leading paid social campaigns to drive ROI.
• Overseeing organic social content and engagement.

Skills

Social media strategy

Content production

Budget management

Relationship-building

Job description

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DK Marketing & Communications - Head of Social & Digital (12-month Fixed-term Contract)

Are you passionate about the ever-changing digital world and love the idea of bringing books to life online?

We're looking for a creative and strategic Head of Social & Digital to lead our talented team for a 12-month maternity cover contract. This is a fantastic opportunity to make a real impact, working across our diverse publishing lists, from children's and licensing to our adult titles.

This is a busy and varied role at the heart of our central marketing team. You'll be the voice of social and digital for the business, shaping our strategy and getting our brilliant books into the hands of more readers. We need someone who can hit the ground running, working at the helm of our social and digital strategy, covering everything from paid media to organic growth.

What you'll be doing:

Developing and implementing growth strategies for platforms like TikTok, Instagram, and Facebook, as well as for our newsletters and website.

Leading the planning and execution of paid social campaigns, working to drive a strong return on investment.

Meeting with authors and internal teams to plan exciting campaign content.

Getting out of the office for author filming days and to capture content.

Overseeing the organic social calendar and working with the Social Media Manager to drive reach and engagement.

Managing campaign budgets and reporting on performance to key stakeholders.

What we're looking for:

We're seeking someone with a deep understanding of the social and digital landscape who isn't afraid to get stuck in. You'll need:

Proven experience in a similar strategic role, with a track record of success.

Strong experience across both paid and organic social media, including planning, briefing, optimisation, and in-house campaign building.

A great eye for video and content production.

The ability to manage budgets and analyse data to improve future campaigns.

Experience in a management role.

Excellent relationship-building skills, as you'll be working with everyone from authors and agents to internal sales and editorial teams.

If you're a passionate, digitally savvy leader who enjoys a varied and fast-paced environment, we'd love to hear from you.

Please apply with your most recent CV by 3 September 2025.

We have a range of benefits to reflect our commitment to our people, some of which are:

25 days paid holiday entitlement in year one, plus bank holidays

Volunteering policy and charity matching

Employee assistance programme

60% discount on company books

Cycle to work scheme and discounted gym membership

Flex Fridays (1pm Finish*)

Up to 30 days remote working from abroad*

And we plant a tree for every new employee to our business

DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code.

DK is a member of the disability confident scheme. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.

DK supports flexible working and has introduced a new ‘smart-working’ policy with a hybrid approach of working weekly from home and in DK’s office.

The Book Trade Charity offers financial support to people looking to enter the book trade, but who may struggle to afford the costs of attending interviews or undertaking internships. For more information, visit www.booktradeentrysupport.org

*Subject to certain criteria being met.

About our Company:

We believe in the power of discovery. That's why we create books for everyone that explore ideas and nurture curiosity about the world we live in. From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books.

DK is a global publisher of internationally bestselling authors and illustrators across fiction, non-fiction, adult and children’s publishing. We have been pioneering ways to bring knowledge and adventure to people around the world for over 50 years. We are passionate about inspiring curiosity and bring people to books through their thirst for knowledge. With a global book loving community of over 800 colleagues in the UK, US, Germany, India, China, Spain and Australia, we produce books in over 100 countries and over 60 languages. Find out more ondk.com .

Company: Dorling Kindersley Limited | Job ID: 282230

Date: 20 Aug 2025

Location:

London, LND, GB, SW1V 2SA

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