Director, Investment Marketing - RBC BlueBay Asset Management

RBC; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading financial institution in London is seeking a Director of Investment Marketing to oversee marketing strategies across the UK and Europe. In this role, you will collaborate closely with distribution teams to develop regional plans, lead key marketing activities, and manage stakeholder relationships. The ideal candidate will possess significant asset management marketing experience along with strong project management skills. This position offers competitive compensation and a dynamic work environment focused on professional growth.

Benefits

Comprehensive Total Rewards Program

Opportunities for professional development

Dynamic, collaborative work environment

World-class training program in financial services

Qualifications

• Significant experience in marketing within the asset management industry.
• Strong stakeholder management skills to build trust across stakeholders.
• Experience leading marketing teams and campaigns focused on institutional channels.
• Advanced project and process management skills.
• Technical understanding of metrics and data for campaigns.
• Collaborative team player with external partners.
• Understanding of regulatory environments in marketing.

Responsibilities

• Develop and execute regional marketing plans across Europe.
• Deliver marketing activities supporting business growth ambitions.
• Collaborate with content teams on effective thought leadership.
• Utilize digital channels for a data-driven approach.
• Manage key stakeholder relationships and internal budget planning.
• Lead marketing strategies for brand events and activities.

Skills

Brand Management

Stakeholder Management

Marketing Strategies

Project Management

Data Analysis

Team Collaboration

Job description

Job Description

What is the opportunity?

The Director of the Investment Marketing team leads a team of marketing individuals in building and delivering compelling marketing plans across UK and Europe covering alternatives, fixed income and equities, targeting intermediary and institutional investors in multiple countries in the region.

The role requires familiarity with building and delivering successful marketing strategies in close collaboration with distribution teams and aligned to business growth ambitions.

What will you do?

• Aligning to the business and marketing strategies and objectives, work with distribution to develop and execute regional marketing plans and campaigns for intermediary and institutional channels, across all European major markets.
• Working in collaboration with the wider team, deliver compelling marketing activity that directly supports the business growth ambitions. Activity could include building journeys, campaigns, improving process and introducing new practises including areas such as AI.
• Work with the content and product marketing teams to develop plans and deliver appropriate thought leadership and content for audiences covering all areas of the funnel and ensure accurate translations.
• Across all activity, partner with digital marketing to take a digital first approach to activity, and with a data orientated approach to measuring effectiveness. This includes leveraging all digital channels, defining KPI’s, monitoring and improving campaign performance, delivering reports to stakeholders, identifying areas for improvement and providing regular insights to the broader team and stakeholders, including feeding into regular reporting.
• Work with brand, sponsorship and events teams to plan and execute marketing strategy around key events and brand activity to maximise brand impact and amplify lead generation.
• Lead and manage key stakeholder relationships internally including distribution teams, investment teams, wider business partners, and third‑party media and any agencies.
• Lead on regional plans and strategy including defining approach budget planning, scheduling and delivery, working closely with input and in collaboration with distribution teams.

Must‑have

• Significant previous relevant experience in marketing in the asset management industry, with knowledge of marketing alternatives, fixed income and equities.
• Strong stakeholder management skills, with the ability to quickly build trust and relationships across all stakeholders.
• Previous relevant experience of leading marketing teams, campaigns and stakeholder relationships within the intermediary and institutional channels.
• Advanced project and process management skills with the ability to work on multiple projects and multitask.
• Technical skill set to understand metrics and data, recognise trends, and analyse and communicate the outcome of campaigns, to then make improvements to activity.
• Team player who collaborates with stakeholders across the firm and any relevant third parties.
• Understanding of the regulatory environment and familiarity with compliance requirements.

Nice‑to‑have

• Additional European language skills.

What is in it for you?

We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Opportunities to work with the best in the field
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high‑performing team
• A world‑class training program in financial services.

Agency Notice

RBC Group does not accept agency résumés. Please do not forward résumés to our employees, nor any other company location. RBC Group only pays fees to agencies where they have entered into a prior agreement to do so and in any event does not pay fees related to unsolicited résumés. Please contact the Recruitment function for additional details.

Job Skills

Brand Management, Brand Marketing, Business Oriented, Cross‑Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

• Address: 100 BISHOPSGATE:LONDON
• City: London
• Country: United Kingdom
• Work hours/week: 35
• Employment Type: Full time
• Platform: WEALTH MANAGEMENT
• Job Type: Regular
• Pay Type: Salaried
• Posted Date: 2025-12-22
• Application Deadline: 2026-01-05
• Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.