Digital Publisher - B2B

REDWOOD PUBLISHING RECRUITMENT; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading exhibition and conference organization in the UK is seeking an experienced Digital Publisher to elevate their digital B2B publication. This role involves managing day-to-day operations, enhancing the publishing strategy, and adopting innovative digital practices. Candidates should have experience in digital marketing and B2B publishing, with strong skills in SEO, email marketing, and analytical performance measures. A creative mindset is needed to identify target audiences and develop engaging digital campaigns. This opportunity offers a hybrid work environment and a focus on strategic growth.

Qualifications

• Demonstrable experience in digital marketing, preferably in B2B publishing.
• Solid background in print media and magazine production.
• Outstanding copywriting skills with a creative mindset.

Responsibilities

• Manage day-to-day operations of the news platform ensuring top-tier output.
• Evolve and implement the publishing strategy and introduce new assets.
• Enhance digital presence through web development and SEO.

Skills

Digital marketing

SEO/SEM

Email marketing

Social media campaigns

Analytical skills

Tools

Google Analytics

NetInsight

Job description

Digital Publisher – B2B

We have a unique opportunity for an experienced Digital Publisher from a B2B publishing background, to work for a leading exhibition and conference organisation, to elevate their digital B2B publication for a specialist global industry. This news platform provides essential news, knowledge and insight and is one of the fastest growing media outlets in its specialist subject area. This role is initially a 6-month fixed term contract and is a hybrid role with 3 days working in the office based on the Surrey/Hampshire border and 2 days from home.

This is a pivotal role where the Digital Publisher will manage day-to-day operations of the news platform ensuring top-tier output and driving the publishing strategy.

Some of the key responsibilities of this exciting and highly interesting role include:

• Evolving and implementing the organisation’s publishing strategy, introducing new digital and print assets as well as being the driving force for future expansion plans.

• Responsibility for all digital operational marketing strategy

• Overseeing external web development and SEO agency relationship to enhance their digital presence.

• Driving audience engagement across multiple locations utilising metrics and performance analytics to inform strategy.

• Managing and continually improving newsletter performance

• Managing third-party suppliers and agencies involved in the improvement and refinement of digital resources.

• Collaborating closely with the Editor to provide performance insight into content strategy and operational management of editorial resource

• Audience profiling and research, including surveys and analytics

This is a highly visible and important hire where the Digital Publisher will play a key part in the investment and strategic alignment programme, ensuring that this global industry news platform output is exceptional. The Publisher will have the opportunity to build the brand as the organisation looks to launch additional publications.

The successful person will have demonstrable experience in digital marketing, within B2B publishing, with a solid background in print media and magazine production. You will have experience in leading SEO/SEM, email marketing, social media and and/or display advertising campaigns. A creative mindset is essential, with a talent for identifying target audiences and developing engaging digital campaigns, along with strong analytical skills and a deep understanding of website metrics (e.g. Google Analytics, NetInsight etc). You will have outstanding copywriting skills and a commitment to staying updated on the latest trends in online marketing.

For further details of this amazing role, please send your CV in confidence, with a short cover note outlining your interest to: [e-mail]

This role is available now and early applications may be prioritised