Digital Media Specialist- Leeds

ARLA; Leeds; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading dairy company in Leeds seeks a talented Digital Media Specialist to join their in-house digital team. You will execute media campaigns for popular brands and analyze performance to optimize results. Ideal candidates have experience in digital media and a proactive mindset. The role offers competitive salary, hybrid working, and various benefits including training opportunities and discounts.

Benefits

Competitive salary

26 days holiday + Bank Holidays

Hybrid and flexible working

Pension contribution matched up to 6%

Free on-site Gym

Access to discounted products

Qualifications

• Experience executing digital campaigns across platforms.
• Solid understanding of digital media buying.
• Familiarity with digital ad ecosystems.

Responsibilities

• Set up campaigns on various social media platforms.
• Analyse campaign performance and recommend changes.
• Collaborate with global teams.

Skills

Digital campaign execution

Media buying understanding

Analytical skills

Proactive mindset

Tools

Google Analytics

Ad Servers

Job description

Overview

Arla Foods are on the lookout for a talented Digital Media Specialist to join our ambitious in-house digital team on a permanent basis. In this role, you'll help shape the future of media buying and consumer engagement across our global markets. You'll work on household favourite brands like Lurpak, Anchor, and Arla Cravendale, while supporting the launch of new innovating products and brands. Whether your experience is in buying online video, social campaigns, agency or in-house- we'd love to hear from you!

Responsibilities

• Setting up Social Media & Online Video campaigns on a variety of platforms including Facebook, Instagram, Pinterest, Netflix, Youtube, and ConnectedTV.
• Analyse campaign performance and recommend inflight tactical changes to maximise performance across social and programmatic channels.
• Supporting with data and KPI analysis.
• Collaborating with global teams & drawing inspiration from colleagues across Europe and MENA regions.
• Understand Arla's audience behaviours to build optimal consumer journeys.
• Explore and test new media platforms, channels, and formats.
• You're a confident communicator with strong analytical skills and a passion for turning campaign results into future activations. You build trust across teams and stakeholders, and you're driven to make things happen!

Qualifications / Ideal candidate

• Experience in setting up and executing digital campaigns across multiple platforms
• A solid understanding of the digital media buying process
• Familiarity with digital ad ecosystems such as Google Analytics, Ad Server, DSPs, etc.
• A proactive, solutions-focussed mindset, with the ability to take initiative
• Experience working in the biddable media or retail media space is desirable

Benefits

• Competitive salary (salary discussed at application stage)
• 26 days holiday + Bank Holidays
• Hybrid and flexible working
• Pension contribution matched up to 6%
• 4 x annual salary life assurance
• Free to use onsite Gym
• Free on-site parking (with electric charging points)
• Access to discounted products in our Staff Shop
• People agenda commitment to training and development
• Flexible Benefits- buy up to 5 days annual leave, reward gateway scheme- discounts with various retailers via my benefit platform.
• Opportunity for international travel
• Most importantly - Cheese hamper at Christmas!

About Arla

Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We're passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future.

How will you make an impact? Reporting into the local Media Buying Manager, you'll play a hands-on role in executing campaigns and collaborating with fellow media specialists to bring our digital vision to life.