Digital Marketing Manager

Scanstrut; Exeter; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marine technology company in Exeter is seeking a proactive Digital Marketing Manager to drive digital campaigns across B2B and B2C markets. The role involves campaign management, content creation, and analytics reporting, aimed at enhancing brand visibility and sales growth. The ideal candidate has over 4 years of experience in digital marketing, strong copywriting abilities, and analytical skills. Competitive salary and a supportive team environment are offered.

Benefits

Competitive salary

25 days holiday + bank holidays

Pension scheme

Creative and friendly team

Skills growth opportunity

Qualifications

• 4+ years in a digital marketing role, agency or in-house.
• Practical experience with CMS and email marketing platforms.
• Good understanding of PPC and Google Ads.

Responsibilities

• Plan and execute multi-channel digital campaigns.
• Produce engaging content for various platforms.
• Manage email marketing and social media growth.
• Monitor campaign performance using analytics tools.

Skills

Digital marketing experience

Strong copywriting skills

Understanding of SEO

Experience with CMS

Social media management

Analytics skills

Tools

Google Analytics

Email marketing platforms

Job description

Role Overview

We’re seeking a proactive Digital Marketing Manager to support the growth of Scanstrut across the marine and RV markets. You’ll deliver digital campaigns that drive awareness, engagement, and sales, ensuring our innovative product ranges reach and inspire global B2B and B2C audiences.

This is an exciting opportunity to be part of a creative, collaborative marketing team, where your work will directly contribute to brand visibility and sales growth.

Key Responsibilities

• Campaign Management
  • Plan, create, and execute multi-channel digital campaigns (email, social, SEO, PPC, and display).
  • Support product launches and seasonal promotions across digital platforms.
• Content Creation
  • Produce engaging content (copy, imagery, video, reels, and shorts) tailored to LinkedIn, Instagram, Facebook, YouTube, and our website.
  • Maintain and update the Scanstrut website with fresh content, product pages, and landing pages.
• Email Marketing
  • Manage the email marketing schedule, creating newsletters and segmented campaigns for distributors, trade, and end customers.
• Social Media Growth
  • Manage day-to-day social activity, creating content that grows engagement and brand presence.
  • Track performance and implement learnings to improve reach and conversion.
• Analytics & Reporting
  • Monitor campaign performance via Google Analytics and social insights.
  • Report on KPIs such as engagement, lead generation, and ROI, providing actionable recommendations.
• Amazon & Channel Content Management
  • Manage and maintain product content on distributor Amazon channels.
  • Keep distributors updated with new launches, campaigns, and product assets.
  • Support planning and evaluation of a potential direct-to-consumer Amazon channel.

Skills & Experience

Essential

• 4+ years in a digital marketing role (agency or in-house).
• Strong copywriting skills with the ability to write for technical, trade, and consumer audiences.
• Practical experience with CMS, email marketing platforms, and social media management.
• Good understanding of SEO, PPC, and Google Ads.
• Data-driven mindset with experience in campaign reporting.

Desirable

• Experience in Amazon channel management
• Background in marine, RV, outdoor, or lifestyle technology markets
• Product marketing expertise
• Video editing skills for social media content
• Passion for boating, travel, or outdoor adventure

Personal Qualities

• Creative, with an eye for detail and brand consistency.
• Highly organised with strong project management skills.
• Confident communicator, comfortable working across teams and with external partners.
• Self-motivated, enthusiastic, and keen to contribute ideas in a collaborative team environment.

What We Offer

• Competitive salary, depending on experience.
• 25 days holiday + bank holidays.
• Pension scheme.
• Office-based role in Topsham, Devon, with a creative and friendly team.
• Opportunity to grow your skills within an innovative, international company.