Digital Marketing Lead (SEO & PPC) - Hybrid Working - £65,000pa

Ashdown Group; City Of London; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A successful financial technology company is seeking an experienced Digital Marketing Lead (SEO & PPC) to enhance their digital marketing strategy. This hybrid role offers the opportunity to lead a small team while optimizing digital channels and managing the marketing technology stack. The ideal candidate will have over 5 years of experience with a strong focus on SEO, PPC, and website development. The position offers a salary of £60,000 - £65,000 and an excellent benefits package, including private healthcare and in-office perks.

Benefits

Extensive private healthcare

Enhanced sick leave

Generous annual training budget

In-office wellbeing perks like manicures and massages

Qualifications

• 5+ years experience in a digital role with exposure to website building and management.
• Passion for website development and creating customer journeys.
• Experience with PPC, digital advertising, content management systems, SEO; understanding of Google Ads and Google Analytics.

Responsibilities

• Take ownership of core digital marketing channels to elevate digital presence.
• Manage a small team and report to the Customer Marketing Director.
• Lead strategic planning for all digital channels and optimize website performance.

Skills

Digital marketing strategy

SEO

PPC

Customer journey creation

Google Ads

Google Analytics

Job description

Overview

A successful financial technology company is looking for an experienced Digital Marketing Lead (SEO & PPC) to join the marketing team.

This is a hybrid role with two days per week in their Central London office and three days per week working from home.

Responsibilities

• Take ownership of the strategic development and operational excellence of core digital marketing channels to elevate digital presence and performance.
• Manage a small team of two and report to the Customer Marketing Director; balance technical and strategic digital marketing responsibilities.
• Lead strategic planning for all digital channels, identify emerging digital trends and technologies, and drive the strategic development and optimization of the website focusing on UX/UI, SEO, conversion rates and content effectiveness.
• Own the marketing technology (MarTech) stack and oversee the strategy and execution of PPC and digital display, email marketing capabilities, and in-app marketing.
• Own reporting and measurement, manage the digital budget, and act as the brand champion to ensure adherence to brand guidelines.

Qualifications

• 5+ years experience in a digital role with exposure to website building and management
• Passion for website development and creating customer journeys
• Experience of PPC, digital advertising, content management systems for website updates, SEO; understanding of Google Ads and Google Analytics

Salary & Benefits

The salary on offer is £60,000 - £65,000 per annum dependent on experience and an exceptional benefits package which includes extensive private healthcare, enhanced sick leave and enhanced maternity and paternity, a generous annual training budget and in-office wellbeing perks such as manicures, massages and barbers.

Other job titles

Other job titles relevant to this role include: Head of Digital Channels, Digital Marketing Lead, Digital Performance Manager, Digital Growth Manager, Digital Experience Manager, MarTech & Digital Strategy Lead, Senior Digital Marketing Manager, Digital Optimisation Lead, Performance Marketing & Digital Channels Lead, Customer Acquisition & Digital Channels Manager.