Digital Marketing Executive

Poundland; Walsall; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A retail company in Walsall is seeking a Digital Marketing Executive to bolster its online presence. This role involves managing digital promotional activities, executing SEO strategies, and supporting the marketing manager for a seamless customer experience. Candidates should have at least 2 years of related experience. The company offers hybrid working patterns, extensive benefits including discounts, and professional development opportunities.

Benefits

Professional development

Bonus potential

Free on-site parking

Exclusive store discounts

Health & wellbeing programme

Generous holiday allowance

Pension scheme

Qualifications

• Minimum of 2 years' experience in a similar role.
• Demonstrated understanding of core merchandising techniques.

Responsibilities

• Manage the day-to-day activity of our digital shop window for customers.
• Execute the activities to deliver the ongoing SEO strategy.
• Support the Digital Marketing Manager with third-party agencies.
• Take a data-led approach to boosting key products.
• Build and dispatch CRM emails.

Skills

SEO

Digital marketing

CRM

Website development

Job description

Overview

We are looking for a Digital Marketing Executive to join our Customer Support Centre based in Walsall. The role will offer a hybrid working pattern. This newly created position will support the Digital Marketing Manager by executing activities that drive traffic to both the Poundland & Dealz websites, effectively communicating brand messaging and delivering a seamless digital customer experience. We uphold three core behaviours that guide all our actions: Love Our Customers, Care for Our Colleagues, and Protect Our Pounds/Euros.

Responsibilities

• Manage the day-to-day activity of our digital shop window for customers, ensuring promotions, pricing and products align with the commercial plan and enabling customers to browse our range before visiting stores.
• Execute the activities to deliver the ongoing SEO strategy.
• Support the Digital Marketing Manager and work with third-party development agencies to ensure the site is functional and best in class.
• Take a data-led approach to nominating and boosting key products across listing pages based on performance and engagement.
• Build and dispatch CRM emails (including postcode/ZIP targeting as appropriate).

Qualifications

• Minimum of 2 years' experience in a similar role.
• Demonstrated understanding and working knowledge of core merchandising techniques and principles including website development, ongoing site optimization, SEO, paid/performance marketing, CRM and product merchandising.

Benefits

• Professional development: comprehensive induction plan and the opportunity to complete in-house development programmes to set you up for success or to pursue qualification through our apprenticeship programme.
• Bonus potential: opportunity to earn additional bonuses.
• Free on-site parking.
• Onsite coffee lounge.
• Exclusive store discounts, including 10% discount on most in-store purchases.
• Family-friendly benefits and My Staff Shop discounts.
• Life assurance cover and health & wellbeing programme.
• Generous holiday allowance (up to 33 days, with annual increase and optional extra days).
• Pension scheme.