Digital Marketing Executive

Jones Whyte; Glasgow; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

A leading Scottish law firm seeks a Digital Marketing Executive to enhance its digital strategy through SEO, content creation, and social media management. The role offers hybrid working, allowing for 3 days in the Glasgow office post-training. Candidates should have a degree in Marketing and at least 2 years of hands-on experience in SEO and SEM. Responsibilities include managing organic social media, creating engaging content, and analysing marketing performance. Competitive salary and benefits package included.

Benefits

Competitive Salary

Company Pension Scheme

Company Bonus Scheme

23 days holiday plus 8 bank holidays

Wellbeing Support

Annual Company Day Out and Quarterly team events

Qualifications

• Minimum 2 years’ hands-on experience in SEO and SEM, preferably in a lead generation-focused environment.
• Strong understanding of organic and technical SEO principles.
• Confident communicator able to explain SEO to non-technical audiences.

Responsibilities

• Manage organic social media and support SEO and website optimisation.
• Research, write and publish SEO-optimised content.
• Monitor and analyse website and competitor performance using analytics tools.

Skills

SEO

Content Creation

Data Analysis

Communication

Project Management

Education

Degree in Marketing or similar

Tools

Google Analytics

SEMrush

Content management systems

Job description

Role: Digital Marketing Executive

Place of Work: Glasgow, City Centre

Contract Type: Permanent, 35 hours

Working Hours: Monday – Friday, 9am – 5pm.

About Us

Jones Whyte is proud to have been recognised as the Scottish Top Employer of the Year at The Herald and s1jobs Top Employer Awards 2025. This award reflects our commitment to creating a workplace where people thrive — one that values career development, wellbeing, inclusivity, innovation, and community impact. As a firm, we’re dedicated to fostering an environment where every team member feels supported, empowered, and part of something meaningful.

As we expand, we’re looking for a talented individual to play a pivotal role in our Marketing department’s success. This is your chance to shine, bring your expertise, and grow alongside a company that’s invested in your development. We value innovation, independence, and accountability — and we’ll empower you to make a real impact.

Role Overview

This role offers a creative and technically minded Digital Marketing Executive to support the delivery of our digital strategy. This role blends creativity with analytics and suits someone motivated by measurable results. You will manage organic social media, support SEO and website optimisation, create engaging content, deliver email campaigns, and help grow our podcast.

Working closely with the rest of the marketing team, you will drive engagement and quality leads for all practice areas led through data‑led decisions. You will be empowered to work independently, spot opportunities for improvement, while still having direct support from the Head of Marketing, Digital Marketing Manager, and Digital Marketing Specialist. The wider Marketing Team also consists of a Marketing Executive, Graphic Designer and a UI/UX Designer & Developer who provide assistance where needed.

This is a great opportunity for someone to advance their digital marketing career and to develop their skills in a professional services environment.

The role offers hybrid working with 3 days in the Glasgow office, upon completion of office‑based training.

Key Responsibilities

Organic SEO & Paid Search Optimisation

Support search performance through keyword research, on‑page optimisation and PPC keyword hygiene. This includes identifying and prioritising keyword opportunities based on search intent and competition, conducting competitor analysis, and mapping keywords to relevant pages and content.

Optimise on‑page elements including metadata, headings, content structure, images and internal linking to improve visibility, rankings and click‑through rates. Monitor keyword performance and support paid search activity through regular negative keyword audits, working closely with the Digital Marketing Manager and using industry‑standard SEO tools.

Content Creation

Research, write and publish high‑quality, SEO‑optimised content that supports traffic growth, engagement and lead generation. This includes blog content, case studies and knowledge‑led pieces written in clear, accessible English. Work closely with the Digital Marketing Manager, fee earners and partners to plan content in advance, extract expertise, respond to legal developments and showcase successful client outcomes. Ensure all content is well‑structured, search‑optimised, on‑brand and effectively repurposed across relevant channels.

Analytics and Reporting

Monitor and analyse our website, SEO and competitor performance using tools such as Google Analytics (GA4) and industry‑standard SEO platforms, tracking user behaviour, conversions, keyword rankings, organic visibility and backlink profiles. Translate performance data into clear insights and recommendations, contributing to benchmarking against competitors and supporting informed decision‑making across the marketing team and senior stakeholders.

Other responsibilities

Supporting wider digital marketing activity across multiple channels, contributing to brand visibility, audience engagement, and lead generation. This will include:

• Podcast support: Assisting with podcast planning and content scheduling, briefing internal and external guests, supporting recording logistics, and publishing episodes across relevant platforms and the website.
• Email marketing: Planning, writing and optimising email campaigns and newsletters using segmented audiences, performance testing and reporting to improve engagement and conversions.
• Organic social media: Creating, scheduling and analysing organic social media content across key platforms to increase reach, engagement and brand awareness, informed by performance insights and trends.

Qualifications & Experience

• Minimum 2 years’ hands‑on experience in SEO and SEM, preferably in a lead generation‑focused environment.
• Degree in Marketing or similar
• Strong understanding of organic, technical SEO principles, and on‑page optimisation.
• Familiarity with Google Analytics, Search Console, SEMrush (or similar), and content management systems.
• Confident communicator with the ability to explain SEO principles to non‑technical audiences.
• Proven ability to juggle multiple projects, prioritise effectively, and meet deadlines.
• Data‑led, performance‑driven, and focused on delivering measurable results.
• Strong attention to detail.

Desirable but Not Essential

• Worked in a Law firm and/or with legal software
• Experience using AI to assist with productivity / content creation ideation / research
• Worked with paid search channels
• Handled Brand Specific Marketing
• Supported CRM systems (eg HubSpot or similar)
• Experience with targeted marketing by Age and/or Demographic

Company Benefits & Perks

• Competitive Salary
• Company Pension Scheme
• Company Bonus Scheme
• Industry‑leading Maternity and Paternity Benefits
• Modern, renovated office space in central Glasgow
• Company Staff Referral Scheme
• 23 days holiday plus 8 bank holidays (includes closure over Christmas & New Year)
• Holiday Loyalty Scheme (earn up to 5 extra days)
• Buy and Sell Holiday Scheme
• Wellbeing Support
• Annual Company Day Out and Quarterly team events
• Early finish on your birthday