Data-Driven Digital Marketing Strategist | Growth

Lumanity; City of Edinburgh; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading creative agency in Scotland is seeking a data-driven digital marketing professional to deliver insights and optimize strategies for various clients. The ideal candidate will have a passion for data, strong communication skills, and knowledge of various digital tools such as Google Analytics and Ads. This position offers flexible hours and numerous benefits, including enhanced maternity leave and annual discretionary bonuses.

Benefits

Flexible hours

Work from home opportunities

Enhanced maternity/paternity leave

Pension plan with employer contributions

Private Healthcare Plan

Childcare Voucher Scheme

Volunteering days

Employee Assistance Programme

Social events throughout the year

Free Yoga sessions

Cycle to work scheme

Electric vehicle scheme

Generous Annual Leave

Annual discretionary bonus

Unique client meeting space (a boat)

Qualifications

• Curious about human behaviour and culture.
• Eager to learn and develop; a self-starter who can take a project and run with it.
• Ability to spot trends and translate these into actionable insights.

Responsibilities

• Regular digital marketing performance reports with data analysis and dashboarding.
• Maintain data accuracy and attention to detail in client deliverables.
• Make recommendations across digital touchpoints to optimise conversion rates.
• Review user journeys and make actionable recommendations.
• Carry out proactive reviews of website analytics and paid media data.
• Collaborate with UX and UI designers in the Digital Product Team.
• Contribute to new business development and pitches.
• Knowledge sharing and training across the agency.

Skills

Attention to detail

Data analysis

Communication skills

Problem-solving

Digital marketing knowledge

Tools

Google Analytics 4

Tag Manager

Google Ads

Looker Studio

Hotjar

SEMrush

Google Optimise

Global Web Index

Job description

A leading creative agency in Scotland is seeking a data-driven digital marketing professional to deliver insights and optimize strategies for various clients. The ideal candidate will have a passion for data, strong communication skills, and knowledge of various digital tools such as Google Analytics and Ads. This position offers flexible hours and numerous benefits, including enhanced maternity leave and annual discretionary bonuses.