CRM and Email Marketing Manager Fixed Term Contract

Monsoon; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A fashion retailer based in Greater London is seeking an experienced CRM and Email Marketing Manager to lead strategic initiatives aimed at improving customer engagement and retention. The successful candidate will have a strong background in executing email marketing campaigns and collaborating with cross-functional teams. This role requires at least 5 years of experience in CRM and email marketing, excellent communication skills, and the ability to analyze campaign performance. The company offers a competitive salary and various employee perks, including flexible working and substantial discounts.

Benefits

Competitive salary

25 days holiday with optional purchase

Bonus day off after 6 months

Pension scheme enrolment

Life assurance

Private healthcare

Flexible working approach

Early payday on Fridays

Generous staff discount up to 50%

Interest-free season ticket loans

Discounted gym membership

Qualifications

• Minimum of 5 years' experience in CRM and email marketing.
• Strong understanding of email marketing best practices.
• Experience with email automation tools and technologies.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute a CRM strategy to improve customer retention.
• Lead email marketing campaigns including audience segmentation.
• Collaborate with cross‑functional teams to align campaigns.
• Manage loyalty scheme and campaign activities.

Skills

CRM strategy development

Email marketing campaigns

Audience segmentation

Data-driven recommendations

Strong analytical skills

Leadership

Tools

Salesforce Marketing Cloud

Ometria

Job description

Key Responsibilities

• Develop and execute a CRM strategy that focuses on improving customer retention, increasing customer engagement and driving revenue growth.
• Lead the development and implementation of email marketing campaigns, including audience segmentation, content development, and A/B testing.
• Collaborate with cross‑functional teams, including Marketing, Merchandising, Data & Analytics and Customer Service, to ensure that email campaigns are aligned with business goals.
• Own and manage the 'Treats' loyalty scheme – responsible for campaign activity in store and online, with the aim to drive frequency and retention.
• Develop and maintain a CRM calendar that maps out the frequency and content of all email & SMS communications.
• Analyse email & SMS campaign performance and make data‑driven recommendations for optimisation.
• Manage the SMS budget.
• Monitor industry trends and best practices to ensure that our email campaigns remain innovative and effective.
• Manage our Email Marketing Executive, providing guidance, training and mentoring as needed.
• Oversee the implementation of email automation tools and technologies.
• Forecast and project sales and revenue with campaign plans.
• Ensure compliance with email marketing regulations, including Anti‑SPAM and GDPR.

Qualifications and Experience

• Minimum of 5 years' experience in CRM and email marketing, with a proven track record of delivering successful email campaigns.
• Strong understanding of email marketing best practices, including audience segmentation, content development, and A/B testing.
• Experience with email automation tools and technologies, such as Salesforce Marketing Cloud, Ometria, or similar.
• Track record of playing a part in a successful loyalty programme.
• SQL knowledge is an advantage but not essential.
• Strong analytical skills and the ability to use data to drive decision‑making.
• Experience developing and evolving a loyalty programme from the ground up.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross‑functional teams.
• Experience managing and mentoring a team of email marketers.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Knowledge of email marketing regulations.

Benefits & Perks

• Competitive salary
• 25 days holiday with the option to purchase additional holiday through our salary sacrifice scheme
• Bonus day off each year after 6 months' service
• Automatic enrolment in a pension scheme after 3 months
• Life assurance (subject to participating in the pension scheme)
• Private healthcare
• Flexible working approach
• Early payday on Friday
• A generous staff discount, up to 50% off our products
• Interest‑free season ticket loans
• Discounted gym membership at our on‑campus gym
• Additional discounts such as Westfield, Taste Card, etc.

If this all sounds great and you feel you are who we are looking for, let us know and apply today. At Monsoon Accessorize we don't focus only on what we do – we also care about how we do it. Our values and the way we behave are important to us. We are committed to creating a diverse and inclusive workforce and an environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential. We want to attract the broadest range of talented people and are an equal‑opportunity employer. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. We will also consider flexible working requests for all roles, unless operational requirements prevent otherwise.