Copywriting Executive

Morgan McKinley (Guildford); England; Hybrid; GBP 24,000 - 29,000; Full time

Job summary

A dynamic luxury brand company in the United Kingdom is seeking an experienced Copywriting Executive to create engaging content and maintain brand image across various platforms. The role offers a competitive salary of up to £29,000 and excellent benefits, including hybrid working, generous holiday allowance, and employee perks. Candidates should have prior copywriting experience, particularly in luxury sectors, to succeed in enhancing brand communications.

Benefits

Generous holiday allowance (25 days + Bank Holidays)

Paid volunteering days

Pension scheme

Brand discounts

Employee assistance programme

Social events

Qualifications

• Previous copywriting experience across digital and print platforms.
• Experience in luxury goods/luxury services is a plus.

Responsibilities

• Produce engaging copy and content for digital and print platforms.
• Maintain brand image and tone of voice.
• Create website copy following SEO best practices.
• Develop documentation for the customer journey.
• Collaborate with stakeholders to ensure brand requirements are met.
• Proofread and edit marketing content.

Skills

Copywriting

SEO best practices

Content creation

Research

Brand management

Job description

We have a fantastic opportunity for an experienced Copywriting Executive to join a very successful, growing company with an impressive portfolio of luxury brands. Alongside a competitive salary of up to £29,000 the company offers excellent benefits including hybrid working (2 days a week working from home), generous allowance of 25 days holiday plus Bank Holidays, paid volunteering days, pension, brand discounts and perks, employee assistance programme, lots of social events and more.

The focus of this role is to create engaging copy/content to connect with the key audience and achieve brand objectives. You will be responsible for maintaining brand image and tone of voice, and will be an expert and advocate for it within the business.

Responsibilities

• Produce engaging copy and content across a range of digital and print platforms to connect with key audiences
• Be an expert and ambassador in maintaining brand image and tone of voice
• Create website copy including product pages, landing pages and blog content, adhering to SEO best practice to drive website traffic
• Create copy for adverts, print campaigns, magazine articles, newsletters etc.
• Develop documentation for the customer journey that creates a strong relationship between client and brand
• Work alongside key stakeholders to ensure that content portrays the brand's unique voice, and ensure that brand requirements are met throughout all external communication
• Conduct research on industry related topics and keep up to date with industry trends to enhance communications
• Identify successful and engaging content and make recommendations to continually improve reach
• Manage relationships with PR agencies, ensuring press releases represent brand objectives and image, and are factually correct
• Proof read and edit all forms of marketing content, ensuring all communications are within brand guidelines and are grammatically correct
• Work collaboratively with the wider Marketing team to craft campaigns that raise brand awareness and ensure that all projects are delivered on time and to required standards

Qualifications

The successful candidate will have previous copywriting experience across digital and print platforms, and ideally will have some experience in luxury goods/luxury services.

For more information apply now