Content & Media Manager – Beauty & Skincare - Reading (Hybrid)

La Fosse; Reading; On-site; GBP 40,000 - 45,000; Full time

Job summary

A leading digital marketing agency in Reading seeks a Digital Marketing Manager to oversee brand strategy and content management. The ideal candidate will have over 3 years of experience in digital media campaigns, strong analytical skills, and a passion for the beauty industry. Offering a competitive salary between £40,000 and £45,000 plus a bonus, this role is essential for digital brand consistency and performance.

Qualifications

• 3+ years' experience in digital media campaign management and/or content creation.
• Strong background in managing agencies and optimising content and campaigns.
• Confident analysing performance data and delivering actionable insights.

Responsibilities

• Define and implement a cohesive digital brand strategy.
• Own the digital content strategy and calendar.
• Evaluate and optimise paid media campaigns.
• Manage UK brand websites and contribute to SEO optimisation.
• Co-develop and implement the UK CRM strategy.

Skills

Digital media campaign management

Content creation

Performance data analysis

Communication skills

Organizational skills

Job description

Key Responsibilities

• Digital Strategy
• Partner with brand and digital teams to define and implement a cohesive digital brand strategy.
• Ensure consistency across digital touchpoints, including paid media, CRM, and brand websites.
• Stay informed on the latest beauty, digital, and media trends, and bring fresh ideas to the table.

• Content Management
• Own and deliver the digital content strategy and calendar.
• Manage the relationship with the content agency, ensuring briefs, feedback, and approvals are timely and accurate.
• Oversee the creation of content that is platform-appropriate, legally compliant, and aligned with brand guidelines.
• Analyse content performance, optimise based on insights, and drive continuous improvement.

• Paid Media
• Work closely with agencies and internal stakeholders to evaluate and optimise paid media campaigns.
• Understand media planning and post-campaign analysis, providing input into creative testing and influencer content.

• Retail Media
• Partner with account teams on media analysis, optimisation, and evaluation.
• Support the development of retail media activity with e-retailers.

• Brand Website
• Manage UK brand websites, ensuring regular updates and alignment with global guidelines.
• Contribute to SEO optimisation and website performance analysis.

• CRM
• Co-develop and implement the UK CRM strategy.
• Own the CRM content calendar and database development.
• Test and learn from campaigns to improve engagement and retention.

• Collaboration
• Support wider marketing functions including trade, influencer, and community management.
• Manage day-to-day budget tracking and purchase orders.

Candidate Profile

• 3+ years’ experience in digital media campaign management and/or content creation.
• Strong background in managing agencies, providing clear briefs, and optimising content and campaigns.
• Confident analysing performance data and delivering actionable insights.
• Excellent communication and presentation skills, able to influence multiple stakeholders.
• Organised, detail-oriented, and capable of managing multiple projects simultaneously.
• Passion for beauty, skincare, or FMCG sectors (experience in these industries is advantageous but not essential).
• Budget management experience is a plus.

Package & Process

• Salary: £40,000–£45,000 base + 10% bonus (flexible for the right candidate if experience justifies it)
• Start date: ASAP (1 - 2 month notice periods considered)
• Team size: Small, collaborative team within a larger marketing function (~10 people)
• Interview process: Recruiter pre-screen → chat with hiring manager → further interviews with marketing leadership