Content and Social Media Manager

TFG London; Camden Town; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading retail company in Camden Town is seeking a Content and Social Media Manager to oversee content strategy and brand storytelling across various platforms. The ideal candidate will have extensive experience in narrative crafting and brand consistency, alongside the ability to manage a team and collaborate cross-functionally. This position offers appealing benefits, including substantial discounts across brands and up to 28 days of annual leave.

Benefits

Hobbs Employee Discount of 70%

Up to 28 days holiday entitlement

Financial and Wellbeing assistance

Enhanced Maternity package

Virtual GP service

Qualifications

• Demonstrated experience in management and content creation.
• Ability to craft narratives that resonate with audiences.
• Prior experience in the fashion or retail industry preferred.

Responsibilities

• Lead the content strategy across all key channels.
• Act as guardian of brand tone of voice in communications.
• Direct editorial and review copy for the website.

Skills

Creative storytelling

Brand consistency

Collaboration

Editing

SEO knowledge

Job description

Overview

We’re looking for a Content and Social Media Manager to join us on a permanent contract. This role suits a creative storyteller with the vision and craft to bring our Hobbs brand world to life through words and visuals. This is a key role within our in-brand Creative & Communications team, where you’ll lead brand storytelling across every channel.

Responsibilities

• Leading our content strategy by planning and producing seasonal and monthly content across all key channels in partnership with the Head of Brand Creative, ensuring stories are cohesive, distinctive, and timely.
• Lead the creative storytelling narrative for all monthly themes and seasonal moments, aligning with our Hobbs brand strategy and commercial priorities.
• Act as the guardian and shaper of the Hobbs brand tone of voice, ensuring all copy is consistent and editorial across digital, social, retail, and direct mail.
• Partner with in-house teams like CRM, Performance Marketing, PR, and Retail to create integrated narratives for email, paid campaigns, in-store POS, and direct mail.
• Coach and mentor the Brand Copywriter, celebrate their success and achievements, setting high standards across all written communications.
• Direct the editorial approach and review copy for the Hobbs website's "Inspire Me" hub, working with SEO to maximise visibility and impact.
• Oversee creative production by briefing designers and agencies, and occasionally capture behind-the-scenes content during shoots to maximise social and digital storytelling opportunities for our Hobbs brand.

Additional Information

If you have a sharp eye and an instinct for narrative within the fashion/retail space, we’d love to hear from you. The Content and Social Media Manager will be experienced in setting a high bar for creative quality and guiding junior talent while building strong relationships with cross-functional teams like Performance Marketing, PR, Retail, and Design. As a champion of brand consistency, you will have proven experience in tone of voice development, comfortable writing editorial copy and briefing agencies. Above all, this opportunity would suit a collaborative Manager who is passionate about crafting narratives that build brand affinity.

At TFG Brands We Care, We Connect, We Collaborate and We Create. We have four brands in our portfolio: our iconic fashion brands Phase Eight, Whistles and Hobbs as well as our luxury Homewares brand Inside Story. We aren’t stopping there though, we have plans to grow beyond this in multiple retail sectors.

TFG London Inclusion and Diversity statement of commitment: At TFG London and across all our brands we are committed to creating an inclusive culture that welcomes, develops and celebrates a diversity of backgrounds, experiences, cultural references and ideas and opinions within our business. We are working together to ensure our environment is one where difference is not only respected but encouraged and celebrated and people can bring their authentic, unique selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.

Across the TFG Brands, we pride ourselves on having our people at the heart of everything we do. We will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:

• Hobbs Employee Discount of 70%, and 50% discount with Phase Eight and Whistles, as per the TFG Brands Discount Policy
• Up to 28 days holiday entitlement per annum in addition to the usual public and bank holidays
• Financial and Wellbeing assistance
• Enhanced Maternity package
• Virtual GP service - unlimited access 24/7
• Plus much more!