Community Engagement Coordinator

Senior Home Care Group; Great Shelford; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading home care provider in Great Shelford seeks a Community Engagement Coordinator to enhance community presence and build relationships with clients and stakeholders. The ideal candidate has strong IT skills, experience in local marketing, and a passion for community engagement. This role involves developing marketing initiatives, managing social media, conducting competitor analysis, and coordinating community events. Competitive compensation offered.

Qualifications

• Proven ability to establish and maintain relationships with stakeholders.
• Experience in local marketing initiatives and outreach activities.
• Strong analytical skills for competitor analysis.

Responsibilities

• Develop and implement local marketing campaigns.
• Manage social media accounts and create engaging content.
• Conduct competitor analysis to identify opportunities.
• Build and maintain relationships with local stakeholders.
• Liaise with communities to attract new carers.
• Plan and execute community and recruitment events.
• Implement creative local marketing ideas.
• Coordinate charity initiatives and activities.

Skills

Strong IT skills

Community engagement

Content creation

Social media management

Job description

Overview

Are you passionate about home-care? Do you enjoy being out and about and meeting people? Then this could be the role for you.

As a Community Engagement Coordinator, you will play a crucial role in enhancing our community presence and building relationships with clients, carers, and local stakeholders. You will lead local marketing initiatives, support social media and content strategies, analyse competitor activities, and foster strong connections within the community to support the growth of our services. You will need to possess strong IT skills for documentation tracking, CRM networking and emails.

Key Responsibilities

• Local Marketing: Develop and implement local marketing campaigns to attract new clients and carers. This includes organising events, distributing promotional materials, and collaborating with local businesses and organisations.
• Social Media and Content: Support with the management of our social media accounts and create engaging content to increase brand awareness and drive engagement. This includes regular posts, blog articles, newsletters, and multimedia content.
• Competitor Analysis: Conduct regular competitor analysis to identify trends, opportunities, and areas for improvement. Monitor competitor activities and market developments to ensure our services remain competitive.
• Building Relationships: Establish and maintain strong relationships with local stakeholders, including healthcare professionals, community organisations, and local businesses. Act as a liaison to promote our services and foster community partnerships.
• Carer Attraction: Liaise with local communities to raise awareness about the importance of care work. Conduct outreach activities to attract and recruit new carers. Educate potential candidates about the rewarding career opportunities in the care sector. Promote our unique selling points (USPs) to highlight why working with us is a fulfilling and impactful choice.
• Event Coordination: Plan and execute community events, recruitment events and informational sessions to showcase our services and engage with potential clients and carers.
• Marketing Ideas: Implement creative local marketing ideas such as hosting health and wellness workshops, partnering with local stakeholders, and participating in community fairs and festivals.
• Charity of the year: Develop and implement activities coordinating all aspects of our charity initiatives. This includes organising and promoting events and activities and collaborating with the teams for engaging content for newsletters, social media and company announcements.