Business Development Executive - Seashell Beauty LTD

Sales & Marketing; United Kingdom; On-site; GBP 41,000 - 43,000; Full time

Job summary

A growing beauty brand is seeking a Business Development Executive to drive commercial growth and market expansion. This role involves identifying business opportunities, developing sales channels, and managing relationships with nail salons and beauty professionals. The ideal candidate will have proven experience in business development, strong communication skills, and the ability to analyze market trends. The position offers a competitive salary and excellent growth opportunities within the company.

Benefits

Competitive salary of £41,700 - £43,000 per annum

28 days' paid annual leave

Performance-based incentives

Opportunities for career progression

Supportive working environment

Qualifications

• Proven experience in business development, sales, or commercial growth roles.
• Ability to identify opportunities and develop partnerships.
• Experience within the beauty, cosmetics, fashion, or retail sectors is highly desirable.

Responsibilities

• Identify and pursue new business opportunities in the UK market.
• Build relationships with nail salons and beauty professionals.
• Support the expansion of sales across digital and social platforms.

Skills

Business development experience

Strong communication skills

Negotiation skills

Analytical skills

Job description

The Business Development Executive will play a central role in driving Seashell Beauty Ltd's commercial growth, market expansion, and strategic partnerships. The role focuses on identifying new business opportunities, developing sales channels, and expanding both B2C and B2B revenue streams, with particular emphasis on nail boxes, press-on nails, and salon resale programmes. The Business Development Executive will be responsible for building relationships with nail salons, beauty professionals, and commercial partners, supporting the launch of new sales platforms, and contributing to revenue growth through structured business development initiatives. This role is essential in strengthening Seashell's market position, increasing product adoption, and supporting long-term commercial sustainability., Business Development & Sales Growth

• Identify, develop, and pursue new business opportunities to expand sales of nail boxes, press-on nails, and related beauty products across the UK market.
• Support the development of new revenue streams, including salon resale programmes, B2B partnerships, and social commerce channels.
• Assist in setting commercial objectives, sales targets, and growth strategies in line with company expansion plans.
• Track sales performance and prepare reports to support forecasting and strategic decision-making.
• Salon Partnerships & B2B Expansion
• Build and manage relationships with nail salons, beauty professionals, and industry partners.
• Promote Seashell's press-on nail sets and curated nail boxes as retail products for salon resale.
• Prepare commercial proposals, partnership materials, and pricing structures for salon collaborations.
• Support pilot programmes, ambassador initiatives, and affiliate partnerships with salons and beauty influencers.
• Digital & Platform-Based Business Development
• Support the expansion of sales activity across digital and social commerce platforms, including Facebook, TikTok, Pinterest, and future TikTok Shop operations.
• Collaborate with internal teams to ensure product positioning and promotional strategies support revenue growth objectives.
• Monitor platform performance and customer engagement to identify opportunities for increased conversion and sales.
• Market Research & Commercial Analysis
• Conduct market and competitor research relating to press-on nails, nail boxes, salon retail models, and beauty e-commerce trends.
• Identify emerging market opportunities, customer needs, and partnership prospects.
• Provide commercial insights and recommendations to support product development, pricing, and market entry strategies.
• Client Relationship Management & Retention
• Support the management of B2B and key customer relationships to ensure ongoing engagement and repeat business.
• Assist in the implementation of customer retention initiatives, loyalty schemes, and follow-up strategies.
• Maintain accurate client and partner records in compliance with GDPR requirements.
• Internal Collaboration & Commercial Support
• Work closely with marketing, operations, and fulfilment teams to support product launches and sales initiatives.
• Coordinate sales materials, presentations, and commercial documentation.
• Ensure consistent brand representation and professional communication across all business development activities.
• Proven experience in business development, sales, or commercial growth roles.
• Strong communication, negotiation, and relationship management skills.
• Ability to identify opportunities, develop partnerships, and support revenue growth.
• Analytical skills with the ability to interpret sales data and market trends.
• Experience within the beauty, cosmetics, fashion, or retail sectors is highly desirable.
• Strong organisational skills, time management, and ability to manage multiple initiatives simultaneously.
• Professional, proactive, and commercially focused approach to work.
• Ability to work independently while collaborating effectively with internal teams.
• Competitive salary of £41,700 - £43,000 per annum
• 28 days' paid annual leave inclusive of bank holidays
• Performance-based incentives linked to business growth
• Opportunities for career progression within a growing and ambitious beauty brand
• Supportive and collaborative working environment