Business and Marketing Insight Manager

Motorsport UK; Bicester; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading motorsport governing body in the UK is seeking a Business & Marketing Insight Manager to develop data-driven strategies across marketing and membership. The role involves leading insight capabilities, building dashboards, and providing strategic analysis to enhance member experiences and support decision-making. Ideal candidates will have over 5 years of marketing experience and proficiency in analysis tools like SQL and Power BI. The position offers competitive compensation and benefits like a 5% pension contribution and private medical cover.

Benefits

Competitive salary

25 annual leave + bank holidays

5% pension contribution

Private medical cover

Financial, Physical and Mental wellbeing support

4 x annual salary life assurance

Breakdown cover

Free on site parking

Access to member / staff benefits

Qualifications

• 5+ years experience in marketing or business analytics, preferably in a membership-based, sport, consumer or event-driven organisation.
• Strong understanding of digital marketing analytics.
• Excellent communication skills to simplify complex data for non-technical audiences.

Responsibilities

• Lead marketing and membership insight function with data-driven decision making.
• Build dashboards, KPI frameworks, and performance reporting.
• Provide scenario modeling and forecasting for organizational planning.

Skills

Strategic analysis

Data visualization

Communication

Project management

Education

Degree in Marketing, Business Analytics, Statistics, Economics, Data Science or related field

Tools

Excel

SQL

Power BI

Tableau

Google Analytics

HubSpot

Salesforce

Job description

We are looking for a strategic and insight-driven Business & Marketing Insight Manager to elevate how Motorsport UK harnesses data across Marketing, Membership and the wider organisation. This role is about more than reporting. It is about creating the intelligence engine that powers better decisions, sharper strategies and a richer experience for our community. Your work will directly support our mission to retain current participants, renew those who've stepped away, and recruit new people into the sport. You will lead the development of our insight capability, bringing clarity to complex datasets, shaping how we measure success, and enabling the organisation to better understand our members, audiences and marketing performance. This is a role for someone who thrives on influence, collaboration and strategic impact - someone who can turn numbers into stories, stories into decisions, and decisions into progress.

Primary Objectives

• Lead Motorsport UK's marketing and membership insight function, embedding data-driven decision making across the organisation.
• Build and own dashboards, KPI frameworks and performance reporting for digital channels, membership, marketing campaigns and participation.
• Transform data into actionable insights that directly support membership growth, participation pathways and organisational priorities.
• Provide strategic analysis across marketing, commercial, digital, membership and event datasets to power long-term planning.
• Partner with senior leaders to shape insight-led recommendations that influence marketing strategy and organisational priorities.

Additional Responsibilities

Insight & Performance

• Create clear KPI frameworks aligned to our strategic vision.
• Develop and maintain dashboards that monitor marketing campaigns, membership trends, digital behaviour, and participation performance.
• Analyse member lifecycle data to understand acquisition, retention, churn and engagement patterns.
• Evaluate campaign ROI, digital effectiveness and long-term marketing impact.

Strategic Analysis

• Consolidate data from CRM, digital platforms, events systems, membership databases and financial reporting.
• Identify opportunities for growth, efficiency and improved engagement.
• Provide scenario modelling and forecasting to support organisational planning.
• Conduct market, audience and motorsport landscape research to inform strategy.

Organisational Partnership

• Work closely with the Creative, Commercial, Member Services, Sporting and Finance teams to align insight with operational goals.
• Support partner and sponsor reporting with strong, data-driven narratives.
• Guide the organisation in best-practice research, evaluation methodologies and evidence-based decision making.

Member Voice & Experience

• Lead Motorsport UK's member survey strategy, embedding member insight into product development, service delivery and experience improvement.
• Translate feedback into clear recommendations that help strengthen our member experience - a core Vision 2030 enabler.

What Success Looks Like

• Clear, consistent and trusted reporting that strengthens organisational confidence in data.
• A deeper organisational understanding of member needs, behaviours and motivations.
• Marketing activity that is insight-driven, targeted and increasingly effective.
• Stronger decision-making at leadership level informed by robust and timely analysis.
• Tangible contribution to membership growth, event participation and retention.

This role sits at the heart of Motorsport UK's ongoing commitment to strengthen the sport and the experience we create for our community. As a modern governing body and membership organisation, we are continually improving how we understand our members, how we support participation, and how we grow the sport responsibly and sustainably.

Insight is fundamental to that work. The intelligence you generate will help us enhance our services, sharpen our marketing, improve our member experience and ensure more people can enjoy motorsport, more often. Your contribution will influence decisions across the organisation and help power the continued growth and success of motorsport in the UK.

Education & Experience

• Degree or equivalent in Marketing, Business Analytics, Statistics, Economics, Data Science or a related field.
• 5+ years experience in marketing or business analytics, ideally within a membership-based, sport, consumer or event-driven organisation.
• Advanced proficiency in insight tools: Excel, SQL and visualisation platforms (Power BI, Tableau or similar).
• Strong understanding of digital marketing analytics (Google Analytics, social insights, advertising platforms).
• Experience with CRM and marketing systems (e.g. HubSpot, Salesforce, Mailchimp).
• Excellent communication skills with the ability to simplify complex data for non-technical audiences.
• Proven ability to balance detail with strategic insight.
• Strong project management skills and ability to manage multiple priorities.

Desirable Competencies

• Experience with predictive analytics, automation or machine learning.
• An understanding of cohort analysis, regression, segmentation or statistical modelling.
• Experience within the sports, motorsport or membership sector.
• A passion for motorsport and enthusiasm for its culture, community and future.

Motorsport UK is the national governing body and membership organisation for four-wheeled motorsport in the UK, representing a passionate community of more than 100,000 people including 64,000 competitors, 11,000 volunteers and officials, and more than 600 clubs. We exist to ensure motorsport is safe, fair and fun for everyone, every day, and to grow the sport for future generations.

We are entering a new strategic chapter focused on one clear ambition: to help more people enjoy motorsport, more often. This direction is guiding how we modernise the sport, strengthen our member experience and open more accessible pathways into motorsport. Data, insight and evidence-based decision-making is central to how we shape that future and this role will play a critical part in powering that progress.

About Motorsport UK Creative Motorsport UK Creative is our newly established insight-led, strategic and creative division, designed to elevate how we engage, communicate and grow our community. Operating as an in‑house creative agency, the team brings together strategy, insight, content, design, digital and communications to support one shared ambition: to help more people enjoy motorsport, more often. Motorsport UK Creative places insight, member experience and creativity at the heart of the organisation – shaping ideas from the outset and ensuring every message, campaign and member touchpoint is clear, purposeful and aligned with our long‑term vision. We combine data, creativity and member understanding to simplify the complex, welcome everyone and turbocharge the fun. Joining Motorsport UK Creative means contributing to a modern, collaborative and insight-driven environment where bold thinking, continuous improvement and measurable impact guide how we work. This role plays a core part in building that capability and ultimately delivering a great experience to our members.

Benefits

• Competitive salary
• 25 annual leave + bank holidays
• 5% pension contribution from Motorsport UK
• Private medical cover
• Financial, Physical and Mental wellbeing support
• 4 x annual salary life assurance
• Breakdown cover
• Free on site parking
• Access to a host of other member / staff benefits