Brand Marketing Specialist 12 Month Contract

Sony Playstation; City Of London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A global entertainment leader is seeking a Brand Marketing Specialist for a 12-month contract in London. You will support high-profile game marketing strategies and collaborate closely with various teams. Ideal candidates will have a bachelor's degree, over two years of experience, and a passion for gaming. This role offers a hybrid working model with various on-site benefits including gyms and subsidized cafes.

Benefits

Hybrid working model (FlexModes)

On Site Gym

Subsidised Café

Free soft drinks

On site bar

Access to cycle garage and showers

Qualifications

• Experience working across multiple teams/stakeholders.
• Skill in gathering, reconciling, and summarizing feedback.
• Ability to manage budgets and purchase orders effectively.

Responsibilities

• Collaborate on integrated marketing campaigns globally.
• Manage tactical projects and budgets.
• Oversee compliance reviews and asset submissions.

Skills

Passionate about gaming and gaming culture

Strong verbal and written communication skills

Goal-oriented with high standards

Collaboration skills

Critical thinking and prioritization skills

Strong tracking and follow-up skills

Education

Bachelor’s degree or equivalent

2+ years of administrative/business office experience

Job description

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognised as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, PlayStation™Now, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly‑owned subsidiary of Sony Group Corporation.

Role: Brand Marketing Specialist (London, UK) – 12 month day rate contract

Role Overview:

Sony Interactive Entertainment is looking to hire a Brand Marketing Specialist to support our games developed by PlayStation Studios. Reporting directly into a Senior Brand Manager in the Global Games Marketing team, this role will work closely with a team of global marketers and partner with development studios to implement the brand and global go‑to‑market marketing strategy for several high‑profile game titles. This role is instrumental in ensuring that PlayStation sustains leadership in one of the most critical markets globally.

This person should be a highly driven experienced marketing professional who has built experience in implementing complex multi‑channel campaigns that drive marketing and business results.

What you’ll be doing:

• Collaborate with global marketing teams to complete integrated marketing campaigns including broadcast, digital, social, CRM, search, promotions, retail/channels that drive commercial results and brand affinity with scale and impact across the globe.
• Asset localisation and management – brief in global tactical plans and assets for localisation; track the development and approval of assets prior to distribution to cross‑functional teams via internal digital asset management systems.
• Manage tactical projects – work with Brand Managers to develop and submit briefs for tactical projects that may come up over the course of a campaign; track and report on the projects progress from development to execution.
• PO and budget management – run and track global marketing budget against business objectives; submit and track purchase orders sent by Brand Managers; reconcile and coordinate with Brand Managers and Financial Analysts on monthly reports/accruals.
• Global compliance reviews – manage global asset submissions to local and international review teams as well as compliance groups for feedback and clearances; collate and return collected feedback to the relevant brand stakeholders to review and act upon as needed.
• Work closely with product, marketing communications teams, PR, sales, account management, operations, agencies, content partners on go‑to‑market development and campaign launches.
• Oversee internal and external creative, media and digital teams/agencies as required.

What we’re looking for:

• You are passionate about gaming and gaming culture.
• Strong verbal and written communication skills.
• Maintain confidentiality with privileged information, work well with others, and balance a high‑pressure environment.
• Goal‑oriented and with dedication to high standards and passionate about goals/beliefs in the face of complex obstacles/roadblocks.
• You are a collaborator – working efficiently & cooperatively with peers and internal/external partners.
• Experience working across multiple teams/stakeholders to gather, reconcile, and summarise feedback.
• Experience and understanding of basic business operations with critical thinking and prioritisation skills.
• Lead reporting projects in a dynamic and fluid environment.
• Strong tracking and follow‑up skills are a must.

Related experience/education:

• 2+ years of administrative and/or business office experience.
• At least a Bachelor’s degree or equivalent.

Preferred Qualities:

• An energetic, ambitious, enthusiastic, focused, and hard‑working teammate.
• Skilled multi‑tasker able to understand how to distil information into clear plans.
• Strong communication and collaboration skills with the ability to form deep and trusted relationships across organisations to achieve goals.
• Experience collaborating with and presenting to partners at multiple levels.
• Evidence of being proactive and delivering exceptional results is a bonus.

Benefits:

• Hybrid working model (FlexModes).
• On Site Gym.
• Subsidised Café.
• Free soft drinks.
• On site bar.
• Access to cycle garage and showers.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.