Brand Manager

Dreibach Ltd; Borehamwood; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A fast-growing FMCG company is seeking a Brand Manager to lead brand strategy across digital channels. You will define brand positioning, ensure consistency across all platforms, and collaborate closely with design and marketing teams. Responsibilities include developing marketing strategies, leading brand storytelling, and monitoring campaign performance. The role offers a competitive salary of £35,000-£40,000 and a hybrid work model, allowing work from home on Fridays, along with 28 days of annual leave.

Benefits

28 days annual leave

Hybrid work arrangement

Qualifications

• Proven experience developing brand positioning and visual identity across digital.
• Hands-on experience leading marketing strategies for product launches.
• Ability to translate audience insights into creative messaging.

Responsibilities

• Define and develop brand positioning and guidelines across digital.
• Lead brand storytelling and develop marketing strategies.
• Monitor campaign results and translate insights into improvements.

Skills

Brand positioning

Creative messaging

Marketing strategies

Data-driven approach

Job description

We’re hiring a Brand Manager to lead how our brands are seen, experienced, and communicated across all digital channels.

Dreibach Ltd is a fast-growing FMCG importer and e-commerce business, operating across leading online marketplaces and retail channels. We work with a broad portfolio of brands, combining strong commercial capability with a data-driven approach to buying, trading, and growth. Our focus is on building scalable, high-performing categories through strong supplier partnerships, efficient operations, and a results-led culture.

Key Responsibilities

• Define and develop brand positioning, tone of voice, visual identity, and brand guidelines across all digital touchpoints.
• Ensure consistency of brand presentation across marketplaces, product content, social channels, packaging, and campaigns.
• Lead brand storytelling that strengthens recognition, trust, and customer connection.
• Develop marketing strategies and campaign plans for product launches, seasonal activity, and growth initiatives.
• Work with the advertising / performance marketing team to align creative direction with paid media objectives.
• Identify audience opportunities, trends, and insights to shape messaging and campaign concepts.
• Brief creators, review content quality, and ensure alignment with brand identity and campaign goals.
• Support testing of creative variations to improve engagement, conversion, and brand resonance.
• Lead the brand and marketing elements of product launches from concept to execution.
• Develop launch messaging, content plans, and storytelling assets across marketplaces and channels.
• Coordinate timelines with advertising, design, packaging, and e-commerce teams.
• Work closely with the design team on brand visuals, creative assets, and campaign materials.
• Partner with the packaging team to ensure product design reflects brand identity and market positioning.
• Contribute to packaging improvements, refresh projects, and innovation briefs
• Monitor campaign results, brand performance metrics, and customer feedback.
• Translate insights into creative and strategic improvements.
• Support brand reviews and growth planning with clear recommendations.

Experience

• Proven experience defining and developing brand positioning, tone of voice, and visual identity across digital channels.
• Track record of maintaining brand consistency across marketplaces, social media, product content, packaging, and campaigns.
• Hands‑on experience leading marketing strategies and campaigns for product launches and growth initiatives.
• Ability to translate audience insights and trends into creative messaging and campaign concepts.
• Experience managing brand storytelling, creative assets, and collaboration with design, packaging, and e-commerce teams.
• Data‑driven approach to monitoring campaign performance and using insights to improve brand impact.
• Experience mentoring or working with creative teams to deliver high-quality, on‑brand content.

Pay - £35,000.00-£40,000.00 per year

This role is hybrid - working from home on Fridays

Monday-Friday, 9am-5pm

28 days of annual leave per year (including bank holidays)