Area Sales Manager

Wallace Hind Selection LTD; Newcastle upon Tyne; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A UK leader in specialist packaging machinery is seeking an Area Sales Manager for the North. This role entails driving growth through client relationships and new business development while selling packaging machinery with a focus on the food industry. The candidate should have industrial sales experience, ideally in food processing, and a technical background. Competitive salary and uncapped commission offered.

Benefits

Uncapped Commission - OTE in first year £65,000

Company Car

25 Days Annual Leave plus Bank Holidays

Healthcare

Qualifications

• Proven experience in industrial, technical, or engineering field sales, ideally in food processing.
• Confidence with technical and engineering terminology.
• A driven and self-motivated approach.

Responsibilities

• Driving growth by strengthening relationships and winning new business.
• Balancing account management and new business development.
• Selling market-leading packaging machinery.

Skills

Industrial sales experience

Technical knowledge

Proactive mindset

Organizational skills

Education

Engineering background or relevant qualifications

Job description

Overview

Ready to take your sales career to the next level? A UK leader in specialist packaging machinery is expanding fast and creating a brand-new Area Sales Manager role for the North. With soaring demand in the food production industry, this is your chance to join a business on the rise.

SALARY: Up to £50,000

BENEFITS:

• Uncapped Commission - OTE in first year £65,000
• Company Car
• 25 Days Annual Leave plus Bank Holidays
• Healthcare

LOCATION: North UK

COMMUTABLE LOCATIONS: Leeds, Liverpool, Manchester, Sheffield, Preston, York, Newcastle, Middlesborough, Bradford, Hull, Wakefield, Sunderland, Carlisle, Warrington

JOB DESCRIPTION: Area Sales Manager, Business Development Manager, Territory Sales Manager - Capital Machinery, Manufacturing

Responsibilities

• Driving growth across your territory by strengthening existing relationships and winning new business.
• Balancing your time between account management (30%) and new business development (70%).
• Selling market-leading packaging machinery, with a strong focus on the food industry (70%) while also expanding into non-food sectors (30%).
• Representing the business at key trade shows and exhibitions, showcasing innovative solutions to new and existing clients.

What we're looking for

• Proven experience in industrial, technical, or engineering field sales — ideally with exposure to the food processing industry.
• A driven, self-motivated, and organised approach, ready to take on a new challenge in a fast-growing business.
• Confidence with technical and engineering terminology, ideally backed by an engineering background or relevant qualifications.
• A proactive mindset, with the ability to manage your own workload and deliver against deadlines.
• A personable, enthusiastic, and team-oriented attitude, paired with a strong work ethic.

Location flexibility

As the Area Sales Manager, you'll be passionate about driving new business while nurturing key accounts. While we'd love someone based in the North West, we're open to strong candidates from across the North — for us, the right person matters more than postcode.

Why consider us?

We're growing fast and take pride in our technical expertise, engineering know-how, and the professional service we deliver. Strong demand for our products means our sales team is expanding steadily. From our HQ in Leeds, we cover the UK and Ireland, supported by a dedicated team of specialised engineers for after-sales service. With decades of experience providing technical solutions and capital equipment, we offer a wide range of packaging machinery — including Horizontal and Vertical Form Fill & Seal machines, automatic packaging lines, Pouch Fillers, and Multi-Head Weighers — primarily to the food industry, with 30% of sales serving non-food markets.

It is highly likely you will have worked in any of the following roles and/or markets: Area Sales Manager, Field Sales Manager, Sales Manager, Business Development Manager, Technical Sales Manager, Territory Sales Manager, Regional Sales Manager - Processing and Packaging Machinery, Capital Equipment, Machinery - Food Manufacturing, PPMA,

Interested?

Please click apply. You will receive an acknowledgement of your application.

Wallace Hind Selection, alongside our client, embrace diversity, champion equality, and foster inclusion to create a work environment where everyone belongs and thrives.

Please Note: Wallace Hind Selection have been chosen as the retained recruitment partner of our client and therefore any direct applications to our client from candidates or agencies will be forwarded on to us direct.

REF: LO18196, Wallace Hind Selection