Postes à Caen, France

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a Driven and Results‑Oriented Retention Strategist to join our team.

The Retention Strategist at Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position is all about owning revenue delivery predictably for the business through retention marketing efforts—using data‑backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. Your expertise is invaluable, covering CTC's strategic forecasting methods and the foundational principles of retention marketing. You will partner closely with clients, proactively communicate the rationale behind our approach, and connect the dots between forecasts and the emails, SMS, direct mail, and other channels sent out. You’ll champion CTC’s unique approach to retention and its tools, lead with precision, and drive the highest standards of execution and effectiveness.

Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each value, personally subscribe to them, and understand why each is critical to having a great business. These values are challenging; we invest heavily to support our team and attract people who crave the opportunity to do more than earn a paycheck. We look for those interested in making their work significant.

• Naturally curious, able to absorb information quickly and effectively.
• Opens to offering and embracing feedback as an opportunity for growth, implementing it proactively without constant directionli>
• Demonstrates resourcefulness and independently refines skills without prompting.
• Thrives in a self‑managed environment, showing autonomy, initiative, and a commitment to continuous improvement.

• Embodies a character that inspires pride in personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them.
• Displays a high level of self‑awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without it.

• Performs best when it matters most, enjoying hard challenges.
• Exhibits unwavering determination to get things done, regardless of obstacles or resources.
• Adapts to changing circumstances, recognizing true success is about exceeding what is required.
• Passionately embraces creativity and resilience to overcome any hurdle.

• least 2 years of hands‑on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
• At least 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.

• Willingness to put in the hard work required and hunger to go through the kick‑off.
• Ready for a challenging start that develops a high‑leverage new skill.
• Ability to take feedback and implement it fast.
• Finish work to the fullest with quality and on time.
• Perseverance and learning from repetitive execution.

• Align with the team and contribute to the Brain Trust for client ideas.
• Manage, align, and work with pod members—including Growth Strategist, Media Buyer, and Creative Strategist.
• Organize, prioritize, and manage multiple tasks with great attention to detail.>
• Maintain data integrity for clients across Statlas and other tracking tools.
• Execute the Prophet system for clients.
• Build an Email Forecast for clients, utilizing a Growth map within the Prophet system, analyzing past campaigns, and aligning the marketing calendar with clients.
• Execute monthly performance versus forecast, making tactical deconstructions and determining additional resources to meet KPIs.
• Combine data analysis and client feedback to develop strategic plans for the future and pivot early as an adopter.
• Lead when obstacles to execution arise and maintain an insatiable curiosity to find solutions.
• Implement CTC’s Email and SMS best practices and leverage tools such as memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post‑purchase upsell tools, direct mail and.
• Manage ideologies and processes throughout the account, monitor active campaigns, and deploy additional resources as needed.
• Implement tests to beat best‑performing campaigns.

• Ensure deliverables are on‑brand 100% of the time, collaborating with designers and copywriters.
• Confirm automations, campaigns, and other retention tools have correct technical setups and work together to achieve desired outcomes.
• Ensure alignment with the client versus the forecast and strategy.
• Follow the Prophet system execution to 100% within required timelines.
• Deliver all work on time with optimal quality and attention to detail.

• Champion client communication, ensuring alignment on retention and revenue goals and providing clarity with exact deadlines.
• Send daily performance updates to the client.
• Align strategy and forecast with the client weekly.
• Provide weekly updates via Slack and collaborate with Growth Strategists and Media Buyers.
• Report where required.

You will merge the Retention, Growth, and finance elements to build a forecasted strategy that helps the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophet system for top‑quality results.
• Consistently deliver high‑accuracy performance of retention, surpassing email/SMS platform limits and referencing the Prophet system’s Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high‑performance standards.
• Apply best practices in email and SMS marketing to drive outstanding results.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production, and execution.
• Meet all deadlines and retention requirements, ensuring timely and on‑target performance.
• Contribute valuable ideas to team discussions and company‑wide content, supporting growth and innovation.

• Your supervisor will be Josh Tay Director of Retention.
• Working under Josh’s guidance will push you to your limits in the best possible way. Josh is committed to personally ensuring you reach your full potential as a Retention Strategist.

• Oversee the profitable growth of retention channels—including email, SMS, direct mail, popups, push notifications, and where required, subscription, membership, and loyalty programs.
• Write briefs to enable the rest of the team to execute.
• Complete reports accurately, checking against multiple data points.
• Analyze metrics and KPIs to measure effectiveness, providing insights and recommendations for improvements, using Statlas and the Growth Map.
• Collaborate with design, content, and other relevant teams to create engaging email content, ensuring brand consistency.
• Ensure the timely delivery of relevant deliverables and effective internal project management.
• Stay updated with industry trends and best practices in retention marketing to continuously optimize performance.
• as a client‑facing consultant, solving business problems beyond the email platform.
• Prioritize relational equity with your team and clients to foster lasting relationships for continued growth of CTC and our client businesses.

• Day 1–30: $1.5K (Part‑time transition phase)
• Days 31–60: $3K (Full‑time start)
• Days 61–90: $4–5K + performance bonuses

Negotiate your term contract annually. Earnings will depend on the number of clients and quality of work. Growth, transparency, and fairness in career development.

• Progress is clearly defined, with a well‑defined path for the first 12 months and promotions.
• Fairness and transparency are prioritized, with a weekly performance dashboard comparing your standing to team members.
• Pay transparency is upheld, with consistent terms and a clear roadmap for increasing earnings.
• My commitment to you: You will work harder, learn more, and be recognized for your expertise. You will gain a diverse skill set while contributing to system improvements and rapid career progression. Mentorship and regular feedback sessions will support your growth.
• Fully remote with the ability to pick your schedule.
• Embrace autonomy with clear expectations, regular 1:1 feedback, and measurable benchmarks.