Trade Marketing Executive

Parfums de Marly; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A luxury fragrance brand is seeking a Trade Marketing Executive to enhance brand visibility and drive performance across Travel Retail in Europe. The ideal candidate will have 3-5 years of experience in trade marketing, strong project management skills, and the ability to manage Visual Merchandising execution. Proficiency in English is required, and knowledge of French is a plus. This role offers a dynamic and fast-paced environment, ideal for someone who thrives on collaboration and strategic initiatives.

Qualifications

• 3-5 years of experience in trade marketing or commercial roles within luxury or beauty.
• Experience managing Visual Merchandising execution is a plus.
• Fluent in English; knowledge of French or other languages is advantageous.

Responsabilités

• Develop and implement trade marketing plans to enhance brand visibility.
• Build strong relationships with travel retail operators and vendors.
• Analyze market data and traveler behavior for growth opportunities.
• Coordinate timelines and deliverables for marketing programs.

Connaissances

Trade marketing expertise

Project management

Analytical capabilities

Visual Merchandising execution

Strong communication

Relationship-building

Fluent in English

Outils

Excel

PowerPoint

BI tools

IWD or planogram software

Description du poste

TRAVEL RETAIL TRADE MARKETING EXECUTIVE, EUROPE

Location: Paris, France

Type of contract: Full time

ABOUT THE BRAND

Parfums de Marly, the Haute Parfumerie Maison created by Julien Sprecher, revives the splendor of the lifestyle of Château de Marly, a place dedicated to pleasure and celebration during the 18th century. A refined perfumery, respecting French savoir-faire, with audacious compositions that dare to go against the grain. Each fragrance has its own olfactory signature, developed from a palette of noble ingredients. Parfums de Marly creates a unique experience that reflects the fascinating association between the classic and the contemporary. The splendor of the 18th century through a prism of modern vision.

ABOUT THE ROLE

Parfums de Marly is seeking for a Trade Marketing Executive, Travel Retail, to support the development and execution of the brand strategy across Travel Retail worldwide with a key focus on the Europe market.

Reporting to the Global Head of Trade Marketing and the Travel Retail Director, you will play a central role in driving visibility, customer engagement, and operational excellence across a dynamic channel that spans airports and Duty Free Downtown.

This environment is fast-paced, entrepreneurial, and highly strategic, ideal for a candidate who thrives in both structured planning and agile execution. The role blends strong trade marketing expertise with excellent project management, analytical capabilities, and the ability to execute Visual Merchandising and brand initiatives with consistency and excellence.

KEY RESPONSIBILITIES

Trade Marketing Strategy & Execution

• Develop and implement trade marketing plans to elevate brand visibility and drive commercial performance across Parfums de Marly Travel Retail business.
• Lead POS activations, merchandising solutions tailored to the travel retail environment.
• Ensure brand consistency while adapting global guidelines to the needs of local operators & shoppers.
• Partner with creative, marketing, sales, supply chain, and VM teams to ensure flawless execution.

Customer & Channel Management

• Build strong relationships with travel retail operators, vendors, and duty-free partners.
• Develop customer-specific strategies to support sell-in and sell-out.
• Analyze market data, traveler behavior, and competitive trends to identify growth opportunities.
• Coordinate with distributors to ensure timely execution of all marketing initiatives.

Performance Analysis & Insights

• Maintain dashboards and track sell-through performance, POS activations, and ROI.
• Consolidate customer insights and competitive intelligence to guide decision-making.
• Prepare business reviews and internal reports for senior management.

Project Coordination & Operational Excellence

• Coordinate timelines, assets, and toolkits for launches, marketing programs, and retail activations.
• Track deliverables across internal teams and external partners to ensure deadlines are met.
• Maintain updated planning tools (activation calendars, retailer decks, door lists, budget trackers).

Visual Merchandising

• Oversee in-store execution through regular checks and partner feedback to maintain visibility, standards, and a cohesive luxury experience.
• Collaborate with Global VM team to ensure premium brand expressions across all touchpoints.
• Lead VM update rollouts, planograms, and animations with flawless, guideline-aligned execution.

Cross-Regional Collaboration

• Act as a key liaison between Travel Retail, global brand teams, and local markets.
• Ensure alignment on brand strategy, distribution guidelines, and commercial priorities.

PROFILE & COMPETENCIES

• 3-5 years of experience in trade marketing or commercial roles within luxury, beauty, or Travel Retail.
• Experience managing Visual Merchandising execution.
• Strong project management and multi-tasking abilities.
• Analytical mindset with strong Excel/PowerPoint skills; BI tools a plus.
• IWD or planogram software knowledge is a plus.
• communication and relationship-building skills.
• Fluent in English; French or other languages are a strong advantage.
• Organized, proactive, detail-oriented, and comfortable in fast-moving environments.

COMPANY VALUES

Entrepreneur & Agile

We embody an entrepreneurial spirit within a developing organisation. Empowerment is at the core of our culture, as we value quick decision-making and initiative. Our people thrive in a dynamic, growth-oriented environment, being versatile and capable of thinking strategically while acting operationally to drive the business forward.

Human Approach

We believe in respect for everything we do. We invest in our people, nurturing their growth and recognizing their potential at every stage of their journey.

Collaborative & Teams spirit

We thrive on collaboration and open communication. By sharing ideas, supporting one another, and working towards common goals, we make things happen together.