SMB Field Marketing Manager, France

Salesforce; Paris; Hybride; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A leading CRM company is seeking a Field Marketing Manager for the SMB segment in France. This role involves developing marketing strategies to drive customer acquisition and revenue growth. Key responsibilities include leading multi-channel marketing campaigns, aligning with sales teams, and managing key performance metrics. Candidates should have 5-7 years of experience in field marketing, strong analytical skills, and be fluent in French and English. This position offers the chance to significantly impact the SMB revenue engine in a dynamic market.

Prestations

Collaborative culture

Continuous learning opportunities

AI tools to enhance productivity

Qualifications

• Proven field marketing professional with 5 – 7 years of experience, preferably in SaaS/Cloud Software.
• Ability to lead cross-functional initiatives and influence stakeholders.
• Highly driven individual with an execution focus and a strong sense of urgency.

Responsabilités

• Define and implement the integrated marketing plan for the SMB segment in France.
• Develop and execute a multi-channel marketing strategy to improve brand perception.
• Build a cross-GTM coalition by working closely with the French SMB Sales organization.

Connaissances

Experience in B2B Field Marketing

Deep understanding of the French business landscape

Exceptional written and verbal communication skills

Fluency in French and English

Excellent analytical skills

Ability to drive impact based on market trends

Description du poste

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

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The Field Marketing Manager for FR

For the Small and Medium Business (SMB) segment in France, the Field Marketing Manager owns the end-to-end marketing strategy, planning, and execution. Working closely with local sales leadership, the manager develops and shapes customer and prospect-facing programs that drive pipeline and revenue. This role reports to the Senior Director, EMEA SMB Marketing.

As a key member of the EMEA SMB marketing team, this is a crucial individual‑contributor role, with a strong emphasis on hands‑on execution. The role requires a professional who can thrive in a matrixed, multi‑stakeholder environment, with ultimate accountability for driving pipeline and sales growth for the SMB segment in the region.

Key Responsibilities

• Strategy & planning: Define and implement the integrated marketing plan for the SMB segment in France, focusing on new customer acquisition and expansion. Evolve the go‑to‑market strategy to ensure successful regional business performance.
• Integrated marketing planning: Develop and execute a multi‑channel, full‑funnel marketing strategy to improve brand perception and generate pipeline in support of the regional growth goals. This encompasses brand awareness, content creation, data‑driven digital marketing, sales prospecting, executive engagement, virtual/in‑person field events, and third‑party tradeshows.
• Stakeholder alignment: Build a cross‑GTM coalition by working closely and collaboratively with the French SMB Sales organization, Sales Development, and the broader French OU marketing team to incorporate SMB customers into the overall regional strategy.
• Lead generation and development: Partner closely with sales on full‑funnel campaign execution. Enable sales teams with toolkits, templates, and campaign timelines to ensure alignment between sales and marketing efforts.
• Business performance: Own key business and revenue metrics across the sales funnel. Be accountable for SMB marketing KPIs, tracking, measuring, and communicating program results. Continually optimise efforts for efficiency and scale, while investigating business health issues such as conversion and lead quality.
• Budget management: Ensure optimal management of the marketing budget through careful prioritisation of efforts.
• Product & solutions: Drive product and solution initiatives and new product introductions into the region, setting and measuring performance against objectives.

Qualifications

• Experience: Proven field marketing professional with 5 – 7 years of experience in B2B Field Marketing, Demand Generation or Channel Marketing, preferably within the SaaS/Cloud Software industry. Demonstrate a track record of driving significant business impact as an individual contributor.
• Geographic Knowledge: Deep understanding of the French business landscape, including cultural and market‑specific dynamics.
• Leadership/Influence: Lead cross‑functional initiatives and influence stakeholders without direct reporting authority, fostering a culture of innovation, continuous learning, and improvement.
• Business Acumen: Ability to drive impact based on a deep understanding of market trends, business priorities, and corporate strategy (global and local). Highly driven individual with an execution focus and a strong sense of urgency.
• Data Fluency: Excellent analytical skills and comfortable using data (pipeline reports, conversion metrics, ROI calculations) to influence strategic decisions.
• Communication: Exceptional written and verbal communication skills, with the ability to articulate marketing strategy to C‑level sales executives and manage complex stakeholder expectations.
• Collaboration: Natural collaborator and relationship builder who thrives in a matrix organisation, working effectively across different disciplines and cultures.
• Language Fluency: Fluency in French and English is required.
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).

Why Join Our Team?

You'll be joining a high‑impact EMEA team focused on driving growth in one of our most dynamic markets. We champion a culture of collaboration, continuous learning, and data‑driven innovation. This is an opportunity to own a critical piece of the French SMB revenue engine and see the direct, measurable impact of your work on the business, every day.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organisations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future – but to redefine what's possible – for yourself, for AI, and the world.

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Eligibility and Diversity

Applicant status is determined by the content added as part of your application via the application form. The job posting is exclusively for the The Field Marketing Manager for FR position and is not a general submission for any category.

Additional Guidelines

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.