(Senior) Social Media & Influencer Marketing Manager (all genders)

Zalando SE; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading fashion e-commerce platform in Paris is seeking a Senior Social Media & Influencer Marketing Manager to oversee social media operations. The ideal candidate will have 6+ years of experience, fluent in French and English, and a knack for creating compelling content that resonates with audiences. This position involves strategic planning, managing crises, and collaborating with various stakeholders to elevate the brand's presence in the market. Competitive benefits and a vibrant work culture await.

Prestations

27 holiday days per year

Health insurance

Meal voucher of 9 euros/day

Flexible working hours

Qualifications

• At least 6 years of experience in social media and influencer marketing.
• Fluent in French (native) and English.
• Proven ability to create engaging social-native content.

Responsabilités

• Oversee French Instagram platform operations including content planning and publishing.
• Launch and manage organic campaigns supporting paid media efforts.
• Align content with business moments and cultural relevance.

Connaissances

Marketing

Photography

Social Media Management

Content Development

Copywriting

Outils

Google Analytics

Facebook Advertising

Hootsuite

SEO

Adobe Photoshop

Description du poste

THE ROLE AND THE TEAM

We want to be the most culturally fluent brand on social media in the French-speaking countries; and to do that we need you. Youll help make Zalando a dynamic voice in culture always relevant and responsive to the world around us. We are looking for someone who lives and breathes French culture influencer marketing and social media. Someone who knows how to spot the signals before they become trends and how to turn those insights into scroll-stopping content.

As (Senior) Social Media & Influencer Marketing Manager youll play a key role in identifying shaping and reacting to cultural moments that matter to our audience. You have a sharp creative eye are fluent in French pop culture and know how to deal with influencers and craft social-first storytelling that resonates across platforms from scratch. This role requires someone hands-on proactive and excited by the fast-paced real-time nature of social.

Were looking for someone with their finger on the pulse when it comes to trends and innovation who can bring something new to the table. This is a fast paced role for someone who can work to produce first-class content and ensure its high-quality in an ever changing landscape.

Youll collaborate closely with creators agencies and internal stakeholders to bring culture to life in our content-reacting quickly but always strategically. With the internal teams and external agencies youll be planning and steering social native content that turns the wider initiatives of the business into digital stories that connect with our audience.

WHAT WED LOVE YOU TO DO (AND LOVE DOING)

Oversee French Instagram (IG) platform operations including content planning creation publishing and scheduling.

Launch and manage organic campaigns supporting paid media efforts and sourcing product needs for content.

Manage IM SoMe and community management agencies.

Handle crisis communications in coordination with corporate communications.

Track key metrics compile monthly reports and share performance learnings.

Attend events in France for independent content creation (shooting / editing).

Align content with business moments seasonal events and cultural relevance.

Responsible for local content creation creative translation and adaptation of global assets and all copy / language translations.

Execute social media campaigns brief content stakeholders and continuously optimize performance.

WED LOVE TO MEET YOU IF

Experience : You have at least 6 years experience across different social media platforms and Influencer Marketing in France. You have experience on set productions events which makes you independent to create social-native content

You speak French fluently (native / mother tongue) and are fluent in English

Youre an Instagram TikTok and culture guru : aware of the latest trends features creators and celebrity news.

Youre a creative spark : You have a creative mindset and can drive Zalando through frequent platform changes with innovative ideas.

Organized with stellar stakeholder skills : Youre driven and can deliver results in a fast-paced environment with the ability to manage several key stakeholders both external and internally.

Mobility & frequent travels : This job offer requires the mobility in France and abroad to attend events but also to frequently join our Berlin headquarter

OUR OFFER

Career Development

We offer peer-to-peer performance reviews twice a year

Learn and develop through our extensive Zalando training platform

Join regular all-hands team meetings QandA-sessions and quarterly anonymous employee surveys to ask your questions and provide your feedback

Support from an international team of experts; mentoring and professional development opportunities

Wellbeing

2 days paid leave per year for volunteering

Minimum of 27 holiday days per calendar year

Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

Health insurance fully paid by the Company

Flexibility

Flexible working hours

Financial

Access to the employee shares program

Voucher of 400 euros per year on zalando and zalando prive

Meal voucher 9 euros / day (60% paid by the company)

INCLUSIVE BY DESIGN

At Zalando our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications merit and business needs. We welcome applications from people of all gender identities sexual orientations personal expressions racial identities ethnicities religious beliefs and disability statuses. We only want to know why youre great for this role so please avoid including your picture age and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need so we can best support and assist you throughout the hiring process.

• our diversity and inclusion strategy :

Our employee resource groups :

Required Experience :

Manager

Key Skills

Marketing,Google Analytics,Photography,Facebook Advertising,Hootsuite,Social Listening,Content Development,SEO,Adobe Photoshop,Social Media Management,Copywriting,Content Management

Employment Type : Full-Time

Experience : years

Vacancy : 1