Senior Digital Media Lead — In-House Activation & Optimization

Reckitt Benckiser LLC; Massy; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A global health and hygiene company in Massy is seeking a Digital Media Manager to lead digital campaign activations and oversee media performance. The role involves collaborating with various teams to drive digital excellence across key brands, managing a team of digital specialists, and optimizing campaigns for performance. The candidate should have over 4 years of experience in media, strong knowledge of platforms like DV360 and Meta, and excellent communication skills in both English and French.

Prestations

Parental benefits

Employee Assistance Program

Life insurance

Global share plans

Short-term incentives

Qualifications

• 4+ years of hands-on media experience across various digital platforms.
• Strong understanding and practical knowledge of digital media platforms.
• Experience with ad servers and verification tools.
• Proven capability in managing and mentoring teams.
• Solid understanding of campaign optimization and audience strategy.
• Strong communication skills in both English and French.

Responsabilités

• Co-create activation plans with audience and content teams.
• Advise on tactics and best practices as in-platform experts.
• Manage and mentor a team of Digital Associates.
• Drive daily optimizations ensuring KPI delivery.
• Develop and update channel playbooks for digital media.
• Plan and activate campaigns across major retail media networks.

Connaissances

Consumer Insights

Analytical skills

Presentation skills

Drive Innovation

Storytelling

Marketing optimization

Commercial acumen

Collaboration

Brand Management

Formation

Bachelor's degree or equivalent

Outils

DV360

Meta

Amazon DSP

TikTok

Criteo

Excel

PowerPoint

Description du poste

A global health and hygiene company in Massy is seeking a Digital Media Manager to lead digital campaign activations and oversee media performance. The role involves collaborating with various teams to drive digital excellence across key brands, managing a team of digital specialists, and optimizing campaigns for performance. The candidate should have over 4 years of experience in media, strong knowledge of platforms like DV360 and Meta, and excellent communication skills in both English and French.