Regional Senior Manager (Europe)

Semir Group International; Paris; Sur place; EUR 65 000 - 90 000; Plein temps

Résumé du poste

A leading global fashion organization is seeking a Regional Senior Manager to drive partnerships and expand its presence in Europe. The successful candidate will develop market entry strategies, conduct competitive analysis, and possess 6-8+ years in the apparel industry. Fluent English is required; French/Italian/German proficiency is a plus. This role involves occasional travel to Shanghai for business.

Qualifications

• 6-8+ years of experience in the apparel and fashion industry.
• Familiarity with European retail companies' operational models.
• Fluent in English; proficiency in French/Italian/German is a plus.

Responsabilités

• Develop market entry strategies for European countries.
• Conduct competitive analysis and differentiate brand positioning.
• Understand the European market and optimize profits.

Connaissances

Experience in Country Operation

Market entry models

Competitive analysis

European operational strategies

Marketing localization

Description du poste

Overview

We’re Hiring!

Want to be part of a global organization that values teamwork and collaboration? We’re seeking a Regional Senior Manager in Europe to drive local partnerships and grow Semir's presence in the market.

Work Location: Italy or Paris, France. Occasionally Business trip to Shanghai, China

Ideal Candidate

Ideal Candidate:

1. Experience in Country Operation, Regional Operation, franchise sales, retail expansion, or business development
2. Market entry models across European countries (e.g., direct sales, agency, joint ventures, e-commerce, and multi-channel strategies)
3. Competitive analysis and differentiated positioning
4. European operational strategies, European markets and consumers, apparel brand development models and operational principles
5. Formulation of highly actionable plans, cost control, profit and revenue optimization, marketing localization (e.g., collaborations with European KOLs, celebrities, and fashion media), channel expansion

Responsibilities

1. Develop market entry strategies for different European countries based on brand positioning (including direct sales, agency, joint venture, e-commerce, and other multi-channel approaches).
2. Conduct competitive analysis and differentiate brand positioning by thoroughly researching competitors' operational strategies in Europe to identify brand breakthrough opportunities.
3. Understand the European market and consumers, possess retail operations experience, be well-versed in apparel brand-building models and operational principles, accurately identify brand development pain points, develop highly actionable solutions, control costs, optimize profits and revenue, and drive the achievement of operational and strategic goals.
4. Marketing localization: Collaborate with European KOLs, celebrities, and fashion media to develop localized marketing strategies.
5. Possess strong business acumen, excel at cross-functional and multi-perspective work, and have experience handling emergencies and complex matters; demonstrate strong channel development capabilities, high interpersonal sensitivity, and the ability to quickly establish and maintain business relationships with partners during negotiations to facilitate business objectives.

Job Requirements

1. Industry Experience: 6-8+ years of experience in the apparel and fashion industry, with successful expansion cases in the European market.
2. Channel Resources: Familiarity with the operational models of European retail companies, department stores, boutique stores, and e-commerce platforms.
3. Business Acumen: Ability to balance brand identity with commercial returns, with expertise in negotiation and data analysis.
4. Cultural Adaptability: Ability to efficiently manage teams in multicultural environments.
5. Language Skills: Fluent in English (business negotiation level); proficiency in French/Italian/German is a plus.

About Us

Founded in 1996 and listed in 2011, Semir Group offers diverse fashion products for children and adults, covering segments from mass market to affordable luxuries. With Semir and balabala as its two leading brands, it has created a multi-brand layout that matches different consumption levels and scenarios. INTERNATIONAL FOOTPRINT So far, Semir Group has expanded its business in 13 countries and regions with nearly 9000 stores worldwide. * International Footprint of Main Brand SEMIR: Saudi Arabia, Laos, Indonesia, Nepal, Mongolia, Vietnam, Malaysia * International Footprint of Main Brand BALABALA: UAE, Saudi Arabia, Qatar, Mongolia, Cambodia, Jordan, Hongkong, Singapore, Vietnam, Malaysia.