Head of Growth Marketing - 25091201

Remotely Talents; Paris; À distance; EUR 100 000 - 125 000; Plein temps

Résumé du poste

A leading auction platform startup is seeking a Growth Marketing Manager to own and optimize full-funnel performance. This role involves strategic and hands-on tasks, including go-to-market planning and analytics. Ideal candidates have over 5 years in growth marketing and strong analytical skills. Competitive compensation offered, and the company values a remote-first culture.

Prestations

Competitive compensation

Paid time off

Direct collaboration with a proven founder

Qualifications

• 5+ years in growth / performance marketing (SaaS, e-commerce, marketplace, or digital products).
• Proven expertise in paid media buying, funnel optimization, and retention strategies.
• Strong analytical skills with experience using data to guide decisions.

Responsabilités

• Develop and lead a comprehensive go-to-market strategy for the soft launch.
• Own and optimize growth metrics and create performance dashboards.
• Act as the first marketing leader, building a team as the company grows.

Connaissances

Growth / performance marketing

Paid media buying

Analytical skills

Communication skills

Description du poste

Position Summary

Our client is a venture-backed auction platform startup founded by an entrepreneur who previously sold a major company for over $1 billion. With 2+ years of development behind them and a strong global team of developers and designers, they are now preparing for a soft launch in January 2026 in the collectibles market.

They are seeking their first marketing hire a Growth Marketing Manager who will own and optimize full-funnel performance. This role is both strategic and hands-on, starting as an individual contributor and evolving into a team leadership position as the company scales. You will be responsible for go-to-market planning, paid acquisition, retention, and analytics, ensuring every marketing dollar is maximized for growth.

Responsibilities

Strategy & Execution

• Develop and lead a comprehensive go-to-market strategy for the soft launch and subsequent global expansion.
• Design, test, and scale multi-channel campaigns (Meta, Google, email, social media).
• Build and maintain a marketing roadmap aligned with launch milestones.

Performance Marketing & Analytics

• Own and optimize growth metrics: ROAS, CAC, LTV, MER, AOV, CTR, CVR, churn.
• Create performance dashboards (GA4, Data Studio, attribution tools) to track KPIs in real time.
• Drive structured A / B testing for ads, creatives, funnels, and landing pages.
• Detect performance bottlenecks early and work with tech, CRO, and operations teams to resolve them.

Team Building & Leadership

• Act as the first marketing leader, later building a team of paid media, social, and email specialists.
• Oversee implementation staff in the Philippines, ensuring execution and quality.
• Define clear KPIs and coach junior team members as the team grows.

Cross-Functional Collaboration

• Collaborate with the founder (US-based) and operations lead (UK) — requiring some overlap with US working hours for auction monitoring.
• Partner with product and design teams to ensure aligned messaging, creatives, and user experience.
• Uphold a professional brand presentation across all marketing channels.

Required Qualifications

• 5+ years in growth / performance marketing (SaaS, e-commerce, marketplace, or digital products).
• Proven expertise in paid media buying, funnel optimization, and retention strategies.
• Strong analytical skills with experience using data to guide decisions (ROAS, CAC, LTV).
• Demonstrated success in delivering measurable growth across acquisition and retention.
• Self-starter comfortable with startup environments, capable of working independently.
• Excellent communication and coordination skills across multiple time zones.

Nice to Have (Not Mandatory)

• Experience with auction platforms, collectibles, or niche marketplaces.
• Prior experience building and managing distributed marketing teams.
• Background in launching consumer-facing digital products from beta to scale.

What We Offer

• Competitive compensation: $4,500–$5,500 / month (negotiable based on location & experience).
• Paid time off: 10 vacation days + US bank holidays
• Work directly with a proven founder and be part of a venture-backed startup at a critical growth stage.
• Remote-first culture, with preference for Europe or LATAM time zones.
• High-impact role: shape and lead the marketing strategy, execution, and team growth from day one.