Head of Acquisition - France

DAZN; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

A leading sports streaming platform in Paris is seeking a Head of Acquisition to enhance brand presence and drive customer growth. In this role, you will oversee customer acquisition strategies, performance forecasting, and collaborate with various teams to optimize marketing efficiency. The ideal candidate has extensive experience in sports marketing, proficiency in subscription models, and is fluent in both English and French. Competitive benefits include access to company services and pension contributions.

Prestations

Access to DAZN

Pension contributions

Healthcare scheme

Qualifications

• 8-10 years of experience in Sports Marketing and Entertainment.
• Proven track record in subscription-based consumer marketing.
• Fluent in English and French.

Responsabilités

• Drive landing page traffic and optimize conversion rates.
• Lead performance forecasting and budget planning.
• Enhance the customer sign-up journey.

Connaissances

Sports Marketing

Consumer Marketing

Creative Campaign Development

Leadership

Data Analysis

Bilingual (English and French)

Description du poste

Overview

DAZN is a leading global sports streaming platform, providing fans with access to a wide range of live sports and original content. As the Head of Acquisition you will play a pivotal role in shaping the brand presence and driving growth for DAZN in France. As the Head of Acquisition, you will be responsible for delivering new customer revenue, optimizing the customer journey, and improving acquisition spend efficiency. You will oversee paid media, SEO, affiliate marketing, and collaborate with cross-functional teams to enhance performance forecasting and promotional offers. This role will be based in Paris, France. Benefits include access to DAZN, pension contributions and a healthcare scheme. Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

Responsibilities

• Customer Acquisition : Drive landing page traffic, optimize conversion rates, and manage acquisition volume and spend efficiency (CPA).
• Sales Planning & Analysis : Lead performance forecasting, budget planning, and evaluate promotional offers to maximize customer growth.
• JourneyOptimization : Analyse and improve the customer sign-up journey across all channels.
• Paid Media, SEO, and Affiliate Marketing : Develop acquisition strategies, test new channels, and optimize local SEO performance.
• Collaboration : Work closely with commercial, campaign marketing, and CRM teams to ensure cohesive strategies and results.

Requirements

• 8-10 years experience in Sports Marketing and Entertainment with deep understanding of Subscription models.
• Proven track record in consumer marketing, particularly within a subscription-based business.
• Expertise in creative campaign development, social media strategy, and partner marketing.
• Excellent leadership and communication skills, with the ability to manage cross-functional teams.
• Data-driven mindset with the ability to translate metrics into actionable strategies.
• Experience in the sports or entertainment industry.
• Deep knowledge of the Football landscape.
• Fluent English and French.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.

Values

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO: AMBITIOUS – INVENTIVE – PASSIONATE – BRAVE – SUPPORTIVE. We are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.

Application

If you’d like to include a cover letter with your application, please do so. Please do not feel you need to apply with a photo or disclose any information not related to your professional experience. Our aim is to make our hiring processes as accessible as possible, including providing adjustments for interviews where we can. We look forward to hearing from you.