Growth Marketing Manager - Freelance

Limelight Health; Paris; Sur place; EUR 60 000 - 80 000; Temps partiel

Résumé du poste

A leading health analytics company is looking for a Growth Marketing Manager for a 6-month freelance mission based in Paris. This role requires on-site presence 4 days a week and involves leading a marketing team, optimizing both paid and organic growth channels, and closely collaborating with Sales and Product teams. The ideal candidate will have over 5 years of B2B marketing experience in a tech environment, alongside strong leadership and analytical skills.

Prestations

Autonomy in role

Key moment for company growth

Full ownership of marketing scope

Qualifications

• 5+ years of experience in Growth Marketing or B2B Marketing in a SaaS or tech-driven environment.
• Strong leadership skills with experience managing a marketing team.
• Strategic thinker with a hands-on mindset.
• Strong analytical skills and a data-driven decision-making approach.

Responsabilités

• Lead and manage the Growth team for operational continuity.
• Run global growth marketing strategy to align with business priorities.
• Manage Google Ads and explore new acquisition channels.
• Drive organic growth via LinkedIn, website, and other platforms.
• Strengthen brand positioning across all marketing channels.

Connaissances

Leadership

Data analysis

Acquisition channels understanding

B2B marketing

Fluent in French

Fluent in English

Description du poste

The position

Growth Marketing Manager - Freelance

Contract: Freelance, Paris. On-site presence required 4 days per week at our offices (75010). No remote work. 5 days ago posted.

Job description

Started in France in 2016, MyTraffic’s mission is to empower commerce professionals with the best location analytics and insights to make smarter decisions every day and design the best experiences in physical locations. We serve more than 500 customers across Retail, Real Estate, Cities, and Electric Vehicles (EV Connect) across Europe, helping them expand their businesses, analyze or predict investment performance, understand customer behaviors, and benchmark results against competitors.

Backed by a €30M Series B fundraising round in November 2022 and strengthened by the strategic acquisition of Geoblink in January 2024, MyTraffic is Europe’s leading location intelligence platform. In 2026, we will launch an AI-powered product and redefine our go-to-market strategy around a strong Product-Led Growth approach. MyTraffic teams work across project timelines to ensure comprehensive and effective solutions.

🎯 The Role

This is a 6-month freelance mission, starting as soon as possible, to cover a maternity leave, with on-site presence required 4 days per week at our offices (75010).

The marketing team includes a Growth Partnership Manager, an Event Manager, and a Paid & Organic Growth team responsible for content, paid acquisition, and organic growth. You will lead the Paid & Organic Growth team, work closely with Sales, Product, and Customer Success, and partner directly with the CMO to accelerate pipeline generation, revenue growth, and brand impact. You will drive MyTraffic’s growth by managing and optimizing our B2B marketing channels (organic and paid).

Key Responsibilities & Missions

• Lead, manage, and support the Growth team, ensuring operational continuity and performance.
• Run and execute the global growth marketing strategy, aligning with business priorities and sales objectives.
• Your missions include:
  • Paid acquisition: managing Google Ads in collaboration with Webloom (external agency) and exploring new paid channels such as Instagram.
  • Organic growth: driving performance across LinkedIn, the website, Reddit, Wikipedia, newsletters, and customer testimonials (in collaboration with our Growth Content Manager).
  • Branding: strengthening Mytraffic’s brand positioning and consistency across all marketing touchpoints.
  • Marketing enablement: designing and maintaining “marketing packages” to support sales and growth initiatives.
• Define, allocate, and monitor the marketing budget to maximize ROI.
• Ensure strong alignment and efficient collaboration with Sales, Product, and Customer Success teams.
• Monitor performance, analyze results, and continuously optimize campaigns using data and insights.

About You

• 5+ years of experience in Growth Marketing or B2B Marketing, ideally in a SaaS or tech-driven environment.
• Strong leadership skills with experience managing and guiding a marketing team.
• Solid understanding of acquisition channels and growth levers.
• Strategic thinker with a hands-on, execution-oriented mindset.
• Strong analytical skills and a data-driven decision-making approach.
• Fluent in French and English.

Why MyTraffic?

• Perfect timing: Join at a key moment as we launch our AI-powered product and roll out a Product-Led Growth (PLG) strategy.
• Autonomy: you design and build with full ownership of your scope.
• Growth: profitable scale-up with European expansion.

⚙️ Recruitment Process
1) 30 min with Adèle, Senior Talent Acquisition
2) 1h with Pauline, Deputy CRO/CMO -> fit & business case
3) 30 min coffee with the Team: Alex, Luna & Anthony for the fit

Interested in this job? Apply via the job posting.

Want to know more?

Rencontrez Julien, Chief Marketing Officer; Rencontrez Antoine, Head of Professional Services.