Digital Manager Marketing

Adyen; Paris; Sur place; EUR 45 000 - 70 000; Plein temps

Résumé du poste

Une entreprise de technologie financière recherche un Digital Marketing Manager à Paris pour optimiser les efforts d'acquisition de clients. Ce poste requiert une expérience solide en marketing B2B et une maîtrise des canaux SEM. Le candidat idéal aura entre 3 à 5 ans d'expérience, un goût pour l'expérimentation et une grande autonomie dans l'exécution des stratégies de marketing digital.

Qualifications

• Minimum de 3 à 5 ans d'expérience en marketing digital et acquisition de clients.
• Expérience B2B dans le secteur technologique est un plus.
• Capacité à créer, exécuter et optimiser des campagnes avec un bon retour sur investissement.

Responsabilités

• Planifier et optimiser les campagnes de marketing digital localement.
• Générer des opportunités acceptées par les ventes via des canaux digitaux.
• Gérer la relation avec l'agence digitale et les budgets des campagnes.

Connaissances

SEO

SEA

Marketing digital

Communication

Analyse de données

Outils

Google Analytics

Salesforce

Marketo

Looker

Description du poste

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Digital Marketing Manager

Adyen is looking for a data-driven, proactive and collaborative digital marketing manager. This role will work from our Paris office and report directly to the Team Lead France Revenue Marketing.

The digital marketing role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing. In this role, you’ll be responsible for planning, setting up and optimizing targeted digital marketing campaigns across owned and paid channels.

You are our ideal candidate if you are experienced with B2B digital marketing, a strong communicator and fluent in working with revenue-based goals. You have a hands-on mentality, with an ability to develop, implement, track and optimize new marketing initiatives. This is a matrixed role collaborating across the local and global marketing teams to optimize Adyen’s impact through digital channels.

What you’ll do :

• Work closely with the global acquisition team to plan, set-up and optimize digital marketing campaigns locally, including web, lifecycle, SEO / SEM, paid social and display advertising to drive full funnel impact.
• Work closely with the local commercial teams to generate sales accepted opportunities from digital channels,
• Leverage analytic tools to determine effectiveness of campaigns and promotions across all digital channels. Optimize on a daily basis,
• Handle local media buying through either direct deals and / or agencies,
• Manage digital agency relationship including campaign briefing, day to day communication, media plans, campaign optimisation, budget allocation, evaluations,
• Manage the localizations and optimizations of the local webpages. Manage landing page creation, web translations, and local SEO optimization, in collaboration with an external agency,
• Manage campaign budgets, analyze past programs and report on performance KPIs,
• Establish repeatable processes, templates and best practices for digital campaigns management and growth.

Who you are :

Minimum of 3-5 years of experience in digital marketing and customer acquisition. B2B tech experience is a plus.

Strong background in SEM (both SEO and SEA) and other paid acquisition channels (Social, Display).

A results-driven marketing professional with a proven ability to strategically create, execute, and optimize successful campaigns for specific audiences, consistently improving marketing ROI.

Balance between strategic & hands-on : From developing a strategy to execution and optimization.

A self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities.

A keen interest in experimentation and A / B testing, with a drive to challenge traditional processes and introduce innovative approaches (including those based on AI, like Google Search AI or ChatGPT referencing) to bring fresh ideas to established channels.

High language proficiency in both French and English.

Tool knowledge (eg. Google Analytics, Salesforce, Marketo, Looker) is a plus.

Ability to travel internationally 20%+