Customer Marketing Activation Manager (M/F)

Essity; Paris; Sur place; EUR 45 000 - 60 000; Plein temps

Résumé du poste

Une entreprise de produits d'hygiène recherche un(e) Customer Marketing Activation Manager pour gérer des clients stratégiques sur le marché français. Ce poste implique la création et l'exécution de plans marketing omnicanaux, la coordination avec les équipes européennes et internationales, et une collaboration étroite avec la force de vente. Le candidat idéal aura un Master en gestion, 3 ans d'expérience en marketing ou vente, et sera fluent en anglais. Des avantages tels qu'un télétravail partiel et une restauration subventionnée sont offerts.

Prestations

Télétravail deux jours par semaine

Restaurant d'entreprise subventionné

Primes de participation et d'intéressement

Remboursement de 60% de la carte de transport

Qualifications

• Expérience de 3 ans en marketing ou vente, de préférence dans un contexte BtoB ou BtoC.
• Capacité à gérer des projets en toute autonomie.
• Motivé, enthousiaste.

Responsabilités

• Responsable des clients stratégiques sur le marché français, activation des plans omnicanaux.
• Analyse des assortiments clients et recommandations associées.
• Coordination de l'implémentation des plans globaux de Tork.

Connaissances

Esprit analytique

Proactif

Travail d'équipe

Fluent anglais

Formation

Master en gestion

Outils

Power BI

CRM Microsoft Dynamics 365

Description du poste

Customer Marketing Activation Manager (M/F)

CDD MARS 2026 - SEPTEMBRE 2026 (remplacement congé maternité)

Tork is a brand of the Essity Group, which offers hygiene products to professionals through generalist or specialized (B2B) distributors: from restaurants to healthcare establishments, including offices, schools and industries.

Among other things, we sell dispensers, hand towels, toilet paper, soaps, napkins, wiping paper reels and non-woven cleaning cloths.

Tork is a committed partner in more than 110 countries, driving innovation for more than half a century. Sustainable development and digitalization are at the heart of our strategy, which is why we have also developed two innovative and pioneering services: a hand towel recycling service that helps limit the carbon footprint of customers, Tork PaperCircle® and a data-driven cleaning service, Tork Vision Cleaning®.

Thanks to its expertise in hygiene and its functional range, Tork has become a leader in the professional hygiene market.

About the Role

Following the evolution of our employees within the company, we are offering Customer Marketing Activation Manager positions within the France Tork marketing business unit in our Saint-Ouen office.

You want to join a dynamic, structuring team with a key role in the company? Let's talk!

This position depends on the Europe's zone.

As Customer Marketing Activation Manager France, you report to a Customer Marketing Manager and interact on a daily basis with French teams (sales, customer services, controlling, pricing, logistics…) and international teams working on Tork around the world.

This is a key role within the Tork Business Unit, considering the fact that Customer Marketing is the only marketing unit in contact with the customer and at Essity, the customer is central.

What You Will Do

1 / You will be responsible for strategic customers for the French market.

For each of them, you will need to:

• Recommend and activate Omnichannel Joint Business Plans (On and Off line) including management of promotions, product launches and product renovations

• Create, execute and analyze omnichannel plans and campaigns (on and off line) you will suggest to your customers

• Analyze the assortment of our customers and make recommendations together with the KAM or the Account Manager

• Secure the development of material for each client: catalogs, brochures, POS, leaflets, advertising, web banners, etc.), Tork training tools, organization of specific exhibitions for them, etc.

• Organize regular meetings with them to follow up the campaigns and diagnose the actions carried out in order to offer them a future strategy based on relevant analysis (customer trips to be planned approximately once a month)

2 / You have a key role with European and the International teams within Tork Business Unit.

You have to :

• Transcribe and coordinate the implementation of Tork global plans for each client

• Exchange regularly with European and global marketing to be aware of future strategies, contribute to its construction, develop tools and bring up needs coming from the customers

• Participate in European and international projects (distributor incentive, customer training projects, product launches event organization, etc.)

3 / You have a key role in France with the Tork sales force:

• Work closely with the Sales Force and Sales Managers to build the right tools for sales

• Participate in the organization of sales seminars in France and write the quarterly sales roadmap to transcribe the Tork World strategy at best locally

• Drive Tork Awareness across customers organizing face to face or digital events on different topics (sustainability, hand hygiene…)

• Work with Controlling and the Executive Committee to ensure the consistency of the prices of the range

• Review the budget, monitor it in collaboration with Controlling and Accounting

Who You Are

• Master Degree in Business

• Ideally 3 years of work experience (at best in marketing or sales / BtoB or BtoC)

• You have an analytical spirit (Power BI, CRM Microsoft Dynamics 365 knowledge is a plus)

• You have a desire to manage projects in full autonomy

• You love to work with different teams

• You are Fluent in French and English

• You are motivated, proactive and enthusiastic

What we can offer :

• 2 days of home office per week for eligible employees and a daily allowance and a comfort allowance to adapt their home.

• Subsidized company restaurant.

• Participation and profit-sharing bonuses.

• 60% reimbursement of the transport card or a mileage allowance.

Application End Date: Job Requisition ID: Essity258574