Brand Director

Sodexo; Issy-les-Moulineaux; Sur place; EUR 85 000 - 120 000; Plein temps

Résumé du poste

A global leader in food services is seeking a Brand Director. This role involves leading brand governance, developing brand guidelines, and managing strategic projects to enhance brand image. Candidates should have over 10 years of experience in communications, ideally within large organizations, and be fluent in both English and French. The position offers a collaborative environment with opportunities for career development.

Prestations

Restaurant pass

Training opportunities

Partial reimbursement of transport tickets

Inclusive workplace environment

Qualifications

• 10-years’ experience in Communications with significant experience in branding.
• Fluent in English and French.
• Creative sensibility and graphic design affinity.

Responsabilités

• Lead brand governance and ensure alignment and impact across all brand expressions.
• Oversee and evolve Sodexo’s brand guidelines, visual identity, and tone.
• Contribute to Corporate Brand initiatives and manage one direct report.

Connaissances

Communications

Branding

Strategic mindset

IP knowledge

Organizational skills

Graphic design

Collaborative work

Description du poste

Sodexo is a global leader in sustainable food and valued experiences with annual revenues of €24 billion and more than 423,000 employees operating in 45 countries.

Sodexo is a family business founded by Pierre Bellon in 1966 and now managed by Thierry DELAPORTE, the CEO.

We serve 80 million consumers each day with an integrated offering developed over more than 50 years of experience: from food services, reception, maintenance and cleaning to facilities and equipment management.

We are also a global leader in live events hospitality and have contributed to the success of prestigious events such as the Super Bowl, the Tour de France, Roland Garros, and the 2024 Olympic and Paralympic Games in Paris.

Sodexo's success and performance are founded on its strong entrepreneurial spirit, independence, its sustainable business model and its ability to continuously develop and engage its employees throughout the world.

Sodexo promotes the fulfilment of its employees and contributes to the economic, social and environmental development of the communities where the company operates.

Our recruitment teams are trained in recruitment without discrimination, including people with disabilities. Our managers are also made aware of these issues and are our first ambassadors on these subjects.

You will work at the head office of the Sodexo group, located in Issy-Les-Moulineaux, accessible from Paris by RER C, Tram T2 from La Défense and Porte de Versailles or metro line 12.

CONTEXT

The Brand team plays a key role in strengthening Sodexo’s global reputation and attractiveness. Our

mission is to modernize the Group’s image, support employee engagement, create a sense of

belonging, and ensure that the brand contributes to business growth and strategy.

Within this context, the Brand Director, reporting to the VP Sodexo Global Brand, will be responsible for ensuring alignment and impact across the entire brand ecosystem — Corporate, Employer, and Business Brands.

The Brand Director acts as the guardian and referent for the Sodexo Brand fundamentals ensuring the brand fundamentals are in place, known, understood and respected.

Key Responsibilities

Brand Leadership

Contribute to the global Brand Roadmap and budget, under the leadership of the VP of Brand.

Lead brand governance to ensure alignment, consistency, and impact across all brand expressions.

Develop strong, influential relationships with a global network of communication, marketing, and HR professionals.

Manage one direct report and coordinate cross-functional teams.

Strategic Projects

Contribute to key Corporate Brand initiatives (brand architecture, identity evolution, anniversaries,

etc.).

Visual Identity

Oversee and continuously evolve Sodexo’s brand guidelines (logo, visual identity, tone of voice).

Strengthen and enrich the brand image to boost attractiveness and recognition.

Develop and promote guidelines, templates, and tools supporting consistent brand application.

Contribute to the photography style and visual coherence in partnership with the Brand Content

Manager.

Act as the Group’s point of reference for any question related to brand usage and deployment.

Employer Brand

In partnership with HR function, own the Employer Brand guidelines (key messaging, tone of voice, and visual identity) and ensure continuous alignment with the Corporate Brand.

Strengthen and evolve the Employer Brand to support attraction and engagement.

Lead Employer Brand awareness campaigns, as required.

Research & Insights

Coordinate the Group’s e-reputation strategy and studies.

Co-develop and manage ongoing Brand tracking and benchmarking, in partnership with Marketing.

Monitor and benchmark competitors’ brand identity and positioning.

IP & Trademarking

Work closely with Legal teams on IP and trademark protection (registrations, renewals, monitoring, and brand use).

Act as a member of the Domain Name Committee.

WHY SODEXO ?

• A workplace that values you for you; where you are treated fairly, with respect and can be yourself, where your ideas count and your opinion matters.
• You will participate in rich and empowering missions, in an international environment
• Sodexo offers you training adapted to your needs, in particular to develop your skills
• Restaurant pass, Company Restaurant, partial reimbursement of transport tickets, Social Economic Committee

PROFILE

• Skills & Competencies
• 10-years’ overall experience in Communications with a significant experience in branding, ideally within
• large international organizations or agencies.
• Strong strategic mindset with the ability to translate vision into action.
• Knowledge of IP and trademark matters.
• Highly organized, structured, and collaborative.
• Creative sensibility and affinity with graphic design.
• Ability to balance detail orientation with big-picture thinking.
• Capacity to lead by influence and engage cross-functional stakeholders.
• Knowledge of Sodexo’s businesses and organization (a plus).
• Fluent in English and French.