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Go-To-Market Lead / Head of Sales | B2B Sustainability

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Go-To-Market Lead / Head of Sales | B2B Sustainability

Join to apply for the Go-To-Market Lead / Head of Sales | B2B Sustainability role at Atmen

Atmen is a RegTech startup revolutionising green certification. Our SaaS platform helps energy-intensive industries (fuels, chemicals, materials) automate compliance and certification —cutting down time by up to 90% .

We replace today's manual, costly, and unpredictable certification processes with continuous, technology-driven verification . Our mission? Making sustainable production simple, scalable, and cost-effective.

Note on location : We’re based in Munich, but are currently also expanding to Madrid , where we’re setting up a new office - candidates there are very welcome to apply!

As Go-to-Market Lead / Head of Sales , you will build and scale the revenue engine of a category-defining climate tech company. Working directly with the CEO and working closely with our product, marketing, and regulatory teams, you will own the sales strategy and lead the execution—from refining ICPs to closing deals with producers, traders, and certifiers of sustainable fuels and energy-intensive goods.

You will be both strategist and practitioner, designing our go-to-market playbook while managing early-stage customer relationships and leading them through the full commercial cycle.

Atmen is a RegTech startup revolutionising green certification. Our SaaS platform helps energy-intensive industries (fuels, chemicals, materials) automate compliance and certification —cutting down time by up to 90% .

We replace today's manual, costly, and unpredictable certification processes with continuous, technology-driven verification . Our mission? Making sustainable production simple, scalable, and cost-effective.

Note on location : We’re based in Munich, but are currently also expanding to Madrid , where we’re setting up a new office - candidates there are very welcome to apply!

As Go-to-Market Lead / Head of Sales , you will build and scale the revenue engine of a category-defining climate tech company. Working directly with the CEO and working closely with our product, marketing, and regulatory teams, you will own the sales strategy and lead the execution—from refining ICPs to closing deals with producers, traders, and certifiers of sustainable fuels and energy-intensive goods.

You will be both strategist and practitioner, designing our go-to-market playbook while managing early-stage customer relationships and leading them through the full commercial cycle.

Tasks

• Design and execute Atmen’s sales strategy across segments and geographies
• Own the full customer funnel : from qualified lead to signed customer
• Define and refine ICPs, outreach messaging, and value proposition
• Collaborate with marketing to align campaigns with GTM objectives
• Qualify and close strategic deals in coordination with the CEO (NB : this isn’t just a “head of” role - Atmen’s Commercial Lead gets to spend time with customers and in Hubspot)
• Build scalable processes : CRM hygiene, forecasting, reporting
• Act as voice of customer internally to inform product development
• Lay the foundation for future sales hires and team structure
• Represent Atmen at industry events and in key customer interactions

Requirements

We’re looking for a smart, ambitious commercial leader who thrives in ambiguity, moves fast, and can build strong relationships in complex B2B environments.

You may be a fit if you bring :

• 5+ years of experience in B2B sales, BD, or GTM roles in SaaS, energy, or compliance-focused sectors
• A track record of closing high-value or complex deals (ideally in regulated or technical environments)
• Ability to design and influence sales processes, not just execute them
• Confidence in leading customer conversations with technical or C-level stakeholders
• Curiosity and empathy to understand a customer’s real pain points - and particularly : love for industrial B2B customers (yes, for better and worse!)
• Excellent written and spoken communication in English (German, French, Spanish are a plus)
• A personal drive to contribute to climate solutions and industrial decarbonization

We encourage all qualified applicants to apply, even if you don't meet every single requirement.

Nice-to-haves :

• Experience in RegTech , energy, sustainability , or regulated industries .
• Experience in a fast-paced startup environment .

Job requirements :

• Availability : Full-Time
• Valid working permit in Germany or Spain
• Fluency in English - German or Spanish are a plus.
• Impact : Be part of a small, high-performing team driving real-world sustainability impact .
• Hybrid work and central Munich / Madrid offices : work from the office and from home.
• Growth : Join an early-stage startup with significant ownership and career growth potential.
• Cutting-edge tech : Work on exciting challenges in automation, AI, and compliance tech .
• Well Pass” as an employee benefit - giving you unlimited access to most fitness centres

Send your CV + cover letter (optionally) + answer our screening questions.

Tell us your story! We are looking forward to your application and will try to get back to you as soon as possible!

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Management

Software Development

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