Social Media & Digital Communications Professional

Ferrovial Agroman SA; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A global infrastructure leader in Madrid is seeking a skilled Social Media & Digital Communications Professional. The role involves developing global social media strategies, managing content, and enhancing online reputation. Ideal candidates will have a strong background in digital communications and experience with international teams. Join us and contribute to shaping the future of infrastructure!

Servicios

Comprehensive benefits package

Career growth opportunities

Work-life balance initiatives

Formación

• Proven experience in digital communications and social media management, preferably in a corporate environment.
• Strong understanding of social media and digital advertising.
• High proficiency in English for international coordination.

Responsabilidades

• Develop and implement global social media strategy.
• Create engaging multimedia content for diverse audiences.
• Manage corporate social media accounts ensuring consistent messaging.

Conocimientos

Digital communications

Social media management

Content strategy

Analytical skills

Audiovisual content creation

Educación

Bachelor’s degree in Communications, Marketing, or a related field

Herramientas

Content management tools

Social listening tools

Descripción del empleo

Join Ferrovial: Where Innovation Meets Opportunity

Are you ready to elevate your career with a global leader in infrastructure solving complex problems and generating a positive outcome on people’s lives? At Ferrovial, we are not just a company; we are a community of innovators and trailblazers. Listed on three major stock markets: Nasdaq (US), Euronext Amsterdam (Netherlands) and IBEX 35 (Spain), we are also member of the Dow Jones Sustainability Index and FTSE4Good. We operate in more than 15 countries and have a workforce of over 24,000 professionals worldwide. Ferrovial’s activity is carried out through our business units, including Highways, Airports, Construction, and Energy.

Our Corporate organization oversees business activities, providing strategic planning, communication, legal, finance and human resources services to the business units. As a member of our corporate organization, you will have a broad view of our company, further supporting your career development.

Why Ferrovial?

• Global presence, local impact: Be part of a company that is shaping the future of infrastructure worldwide, with challenging roles and projects that make a real difference.
• Collaborative excellence: Work alongside talented professionals in a collaborative environment where your ideas and contributions are valued.
• Inclusive Culture: Thrive in an innovative and respectful workplace that values every voice, celebrates what makes us unique and turns differences into innovation.
• Career growth: Benefit from global and cross-business unit mobility, with development processes designed to ensure your professional growth.
• Compelling benefits and employee wellbeing: Enjoy a comprehensive benefits package that rewards your hard work and dedication and take advantage of initiatives designed to support your physical and psychological health.
• Productivity tools: Utilize cutting-edge tools like Microsoft Copilot to enhance your productivity and efficiency.

Job Description:

We are seeking a creative and strategic Social Media & Digital Communications Professional for Ferrovial. This role will be responsible for developing and implementing social media global strategy, managing content creation, and enhancing the company’s online presence and reputation. To do so, this person will collaborate closely with regional teams and other internal stakeholders. The ideal candidate will bring a strong background in digital communications, audiovisual content production, and campaign planning, with a proactive mindset and excellent communication skills. Experience working in international and multicultural companies will also be valued.

Key Responsibilities

• Create and coordinate engaging multimedia content (text, image, video) tailored to diverse audiences including employees, customers, partners, and stakeholders.
• Develop and execute comprehensive social media strategies aligned with business goals and brand positioning.
• Manage and maintain corporate social media accounts (e.g., LinkedIn, Instagram, Twitter), ensuring consistent messaging and tone across platforms.
• Collaborate with internal departments (business units, HR, innovation, sustainability, media relations, etc.) as well as with regional teams (mainly the US, UK and Poland) to source content and ensure alignment with overall communication objectives.
• Plan and execute paid advertising campaigns on digital platforms, including budget management and performance optimization.
• Monitor and analyze social media metrics to assess campaign effectiveness and inform strategic adjustments.
• Manage social listening tools to identify trends, sentiment, and opportunities for engagement or reputation management.
• Support digital PR efforts, including outreach and relationship-building with influencers and media partners.
• Assist in the development and promotion of personal branding strategies for company leaders.
• Stay current with the latest industry trends, emerging technologies, and best practices in digital communications and social media.

Qualifications

• Bachelor’s degree in Communications, Marketing, or a related field.
• Proven experience in digital communications and social media management, preferably in a corporate or international environment.
• Strong understanding of Social Media, content strategy, and digital advertising.
• Experience in audiovisual content creation and content management tools.
• High proficiency in English (coordination with international teams).
• Strong analytical skills and ability to interpret data to drive decisions.
• Ability to work independently, manage multiple projects, and collaborate across teams.

Seize the challenge. Move the world together! Innovative, creative, respectful, and diverse are some of the ways we describe ourselves. We are motivated by challenges, and we collaborate across our business units to move the world together. Your journey to a fulfilling career starts here!

Ferrovial is an equal opportunity employer. We treat all jobs applications equally, regardless of gender, color, race, ethnicity, religion, national origin, age, disability, pregnancy, sexual orientation, gender identity and expression, covered veteran status or protected genetic information (each, a “Protected Class”), or any other protected class in accordance with applicable laws.

#WeAreFerrovial