Senior CRM specialist

Rideyego; Barcelona; Presencial; EUR 45.000 - 70.000; Jornada completa

Descripción de la vacante

A leading company in urban mobility is seeking a Senior CRM Specialist to enhance user retention and engagement through strategic CRM initiatives. This role involves defining rider segments, creating automated campaigns, and collaborating with cross-functional teams to drive revenue growth. Ideal candidates will have extensive experience in CRM within mobile-first B2C businesses and a passion for data-driven results.

Servicios

Flexible working hours

Possibility to work remotely

Unlimited use of YEGO electric motorbikes

Free snacks and beverages in the office

Modern workspace

Inclusive environment

Formación

• 5+ years in CRM, lifecycle marketing, or retention roles.
• Proven expertise in driving measurable revenue growth via CRM initiatives.
• Hands-on experience with Braze in designing data-driven strategies.

Responsabilidades

• Define and map riders segments and journeys.
• Lead the creation of automated and one-off CRM campaigns.
• Monitor and analyze key CRM performance metrics.

Conocimientos

Customer lifecycle management

Segmentation

Data-driven decision making

Multilingual communication

Experimentation

Herramientas

Braze

Descripción del empleo

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Urban mobility is a dynamic and strategic sector, especially as cities grow, pollution levels rise, and public spaces shrink. Addressing these challenges requires efficient alternatives to private cars and innovative solutions to protect public spaces.

Since 2016, YEGO has been dedicated to providing sustainable, safe, and accessible electric transport services. Our mission is to facilitate eco-friendly micro-mobility in harmony with cities and their inhabitants.

Operating in 9 cities across Spain and France, we prioritize innovation, quality, safety, and local needs. Recognized as a "société à mission" in France, we aim to create a healthier urban environment through our united, diverse, and inclusive team.

About the role

To support and boost our growth, we are looking for a Senior CRM specialist to lead the design, execution, and continuous optimization of data-driven, multichannel CRM initiatives aimed at maximizing user retention, engagement, and revenue growth.

In this high-impact role, you will be a key member of the Marketing team, reporting directly to the Head of Marketing & Growth, and working closely with several cross-functional teams.

While you'll operate as an individual contributor, your scope is broad and strategic and is ideal for someone excited about building from the ground up, while being hands-on.

Key Responsibilities

• Define and map riders segments and journeys, tailoring messaging based on user behaviors, ride history, and lifecycle stage;
• Develop and own a comprehensive lifecycle communication strategy that increases rider retention, frequency, and revenue;
• Use both qualitative and quantitative inputs to shape hypotheses and initiatives;
• Lead the end-to-end creation of automated and one-off CRM campaigns (push notifications, in-app messages, email, content cards);
• Localize content across different languages and cities, managing translations (ES, FR, EN, CA) and tone consistency;
• Execute agile, test-and-learn cycles by launching experiments to improve performance continuously;
• Act as the engagement representative across the company, working closely with Marketing, data, and Product to align initiatives and share insights;
• Partner with the tech and data team to ensure proper event tracking and data flows for campaign automation and personalization;
• Support the Product team in exploring CRM-powered feature activations or loyalty mechanisms that drive long-term usage;
• Monitor and analyze key CRM performance metrics, preparing detailed reports and providing actionable insights;
• Track the impact of lifecycle initiatives on core business KPIs;
• Stay up to date on CRM and retention trends, bringing forward best practices and fresh ideas to keep YEGO ahead of the curve.

Required Skills & Experience

• 5+ years in CRM, lifecycle marketing, or retention roles, preferably in mobile-first B2C businesses;
• Proven expertise in customer lifecycle management, segmentation, and driving measurable revenue growth via CRM initiatives;
• Hands-on experience with Braze with proven success in designing and launching data-driven CRM strategies that drive measurable growth revenue outcomes;
• Results-oriented with a passion for experimentation and continuous improvement;
• Experience managing multilingual communications, Spanish and French fluency are required;
• Track record of owning projects from ideation through execution;
• Autonomous, proactive, and detail-oriented, with a strong comfort level working in lean teams.

Nice to Have

• Experience in gaming, or consumer tech sectors;
• Personal familiarity with YEGO (as a user) is a plus;
• Experience in small teams or startups where individual contribution drives strategic outcomes.

Soft Skills

• High degree of ownership and adaptability;
• Collaborative team player with a structured and focused mindset;
• Results-driven with a strong growth mindset;
• Passion for experimentation and constant optimization;
• Innovative Project : Participate in an innovative project dedicated to changing mobility into a unique, environmentally friendly experience;
• Passionate Team : Work with a young and passionate team, all striving towards common goals;
• Modern Workspace : Enjoy a modern workspace in Poblenou;
• Office Snacks : Free fruit, snacks, coffee, and tea at the office;

Unlimited Rides : Unlimited use of YEGO electric motorbikes;

• Flexible Hours : Flexible working hours and the possibility to work remotely;

Inclusive Environment : YEGO is proud to be an equal-opportunity workplace, celebrating diversity and committed to creating an inclusive environment for all employees regardless of background, gender, religion, orientation, age, or ability.

Seniority level

• Seniority level Director

Employment type

• Employment type Full-time

Job function

• Job function Marketing

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